Is follower growth the most important metric?

Growing your follower count is exciting, but it’s not the full picture of social media success. Metrics like engagement, content relevance, and reach are far more important in understanding how well your content connects with your audience.

Why Engagement Matters

Likes, comments, shares, and saves show that your content resonates with your audience. High engagement also signals to the algorithm that your content is valuable, which means it gets shown to more people. Pair this with reach—the number of people who see your posts—and you get a better idea of how effective your content is.

The CU Method: Simple, Effective, Powerful

The CU (Common + Useful) method is a simple way to create content that works:

1. Common Format: Stick to a consistent style that makes your brand recognizable. For example: daily vlogs, one spokesperson sharing tips, or a recurring theme.
2. Useful Content: Share tips, ideas, or insights your audience finds valuable enough to save or share.

When your content is both recognizable and useful, it builds trust and encourages engagement.

Focus on the Two S’s: Saves and Shares

Content that gets saved or shared is powerful. Saves mean people want to revisit your content, and shares introduce your brand to new audiences. These two metrics are essential to making the algorithm work in your favor.

A Simple Flowchart for Success

• Create a consistent format.
• Share valuable tips and insights.
• Repeat the process until your engagement grows consistently.

The Bottom Line

Follower growth is great, but it’s not the ultimate goal. Focus on creating content that engages, provides value, and aligns with your brand. With the CU method and a focus on saves and shares, you’ll build a strong social media presence that drives reach, loyalty, and conversions.