Forbidden Fruit
Generative Reflections
A six-part newsletter journey, dedicated to exploring questions, aesthetics, and communal dialogue concerning the intricate intersection of AI and creativity. At the end of this series we'll be sharing the most intriguing community insights from this exploration.
Question #5
Do you believe that both ideation and the actual creation of work hold equal significance? And does the possibility of AI completely taking over the production aspect of work leave you feeling concerned about the future?
Share your insights in the comments below!
Our Thoughts
We firmly believe that both ideation and the actual creation of work carry equal weight. While AI excels in streamlining tasks, it falls short in capturing the human touch and nuanced understanding inherent in human creativity. These intangibles imbue the work with an emotional resonance that's hard to emulate.
Ideation sets the direction, but it's in the actual creation where skills are honed and the magic truly happens. The spontaneity and depth of human involvement simply can't be replicated by a prompt and the simple push of a button.
Motion designer / Diseñador gráfico
7moThe rise of AI art could be seen as an opportunity to make hand-made art appear even more "hand-made". Challenging common references, experimenting with tools, connecting with the past and our heritage...
Motion Graphics / Composition / Film music
8moThis is a good conversation to have, I heard recently that the amount of fear and mistrust towards AI from Average people is the correct amount of fear and mistrust to have, I’ve yet to see anything compelling in the creative areana from AI, neither music nor animation, the Beatles song is terrible, sounds like it was mastered by a 12-year-old. Animation always looks very specific,
My Co-Workers are Amazing 🌈🙏
9moI think it's interesting to think about your own creative execution... when do you become better than AI? When do you go beyond the reference and actually make the work better more interesting than the sum of your reference? This is something every student has to do. It's also really interesting to think about what work can and will be inevitably done by AI and how working in front of AI is now the race we must run. Can we stay relevant as long? Is our creative life span shorter because of the amount of energy required to maintain creative dominance over the machines? (bad drawing attached, should have used AI)
3D Artist and Designer @ Kaplan Design Labs | Hard Surface Modeling, Environments, Animation, Design, Game Testing
9moIdeas are absolutely more valuable. I have found that my greatest value to employers/ clients is the ability to be "creative on demand." Throughout my career I have come to realize that most anyone can be taught how to use design software, meaning you don't necessarily need to be an "artist" to convey someone else's ideas or designs; however, you do need to be an "artist" to form the initial concepts, whether that is then translated into an AI prompt or passed off to a given software specialist to be realized. Yes it is absolutely concerning, especially considering the current state of the economy for creatives and tech workers. Just trying to stay positive, learn everything I can about it, and hopefully figure out a way to pivot!
2D Motion Graphics Designer Available for Freelance
9moI think if its Idea vs Execution, Execution always takes the cake as their are alot of ideas floating around in ones head, but the courage and passion it takes to materialise that idea is rare. I have learned working independently for about a year now, that its very important to ‘Get things started, About AI I would say ‘yes’ it scares me as a creative professional. But its not the AI itself or its artwork that hinders my profession, its those clients that fall back on these tools by sacrificing the quality and impact that they can make if they choose the traditional medium. Its always a little sacrifice of the final quality for saving some money. And in the long run it wont give the expected dividend.