Four Dental Digital Marketing Mistakes to Avoid

It is natural for dentists who are new to digital marketing to commit a few mistakes when trying to manage everything on their own. These mistakes may happen due to lack of knowledge or time. Nevertheless, it can cost you new patients and won't elevate your dental practice to the desired heights. Digital marketing for dentists can attract and retain new patients only if it is done the right way.

That’s why it is better to transfer these responsibilities to a reputable agency since there is no scope for errors when you have experts overseeing your marketing.

Four Mistakes every Dentist must avoid

Here is a list of common mistakes that you may want to avoid if you are geared up for digital marketing for a dental practice:

No landing page

Are you directing all patients to your website instead of a separate landing page when they click your ads? This is one common mistake that inexperienced dental digital marketers do. Ads are launched to generate conversions. So it is important to make a landing page that serves the purpose of inducing favorable actions from prospective patients.

 If you are advertising a ‘root canal’ service, make a page for that service highlighting all its benefits and an effective CTA to convert them quickly. Sign up for professional dental online marketing services to create landing pages that convert. 

Failure to retarget 

You can always retarget patients who did not convert the first time they were exposed to your ads. Retarget your prospective patients with ad campaigns and prompt them to take an action. These ads will appear in their feed again and again and your service will remain top of the mind.

However, due to lack of experience many dentists miss out on the opportunity of capturing patients with retargeting tactics. If you team up with a dental digital marketing company, such errors will never occur. 

Not tracking calls

You need to know the number of leads generated from your PPC campaigns. Calls triggered by PPC ads need to be tracked to understand the impact of your campaigns. Call tracking gives a clear picture of ROI and helps make performance-based decisions.

Again, dentists are unaware of such call tracking features and fail to estimate the leads converted through calls. You can always contact a dental marketing California agency to integrate an efficient call tracking mechanism for accurate results. 

Not following up with the leads

Whenever a lead fills a form or sends an email, you need to respond immediately. If you are swamped with work all day and wait till the end of the day or the next day to respond, it is highly unlikely that you will find success in converting leads. The best solution is to have an online appointment booking system so that patients can schedule an appointment on their own without any hassles.

A dental website design agency can help you integrate online booking and dental chatbot into your website for delivering quick responses to patients. 

Also Read: Top 5 Digital Marketing Tips for Dentists

Conclusion 

Book a consultation with Dental Marketo, the reputable dental internet marketing agency that has been catering exclusively to dentists since the past 20 years. Launch flawless marketing campaigns with experts by your side and never compromise on patient experience with all-inclusive digital marketing solutions.