The Frequency—January 2025

Growth hacks 📈

The trends shaping the wireless industry this month

HR tech’s next move: Winning wireless

HR platforms have streamlined and secured every step of the employee lifecycle—except one. 

Jeanne Ahn , Gigs’ new Head of HR Tech, explains how the world’s first digitally distributed employee phone plans close a major security and efficiency gap in modern business, while creating significant opportunities for HR tech platforms.

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What's new? ✨

Product updates and launches

Buy and activate an eSIM at 30,000 feet

Airline customers on iOS and Android can now purchase and activate travel eSIMs in the air—without paying for in-flight WiFi—only with Gigs.

Gigs partnered with one of the world's largest airline carriers to develop the best eSIM activation experience on the market.

By whitelisting essential URLs in collaboration with the airline, Gigs lets travelers buy an eSIM without the added friction of paying for WiFi. 

The new flow also allows for eSIM activation in airplane mode, meaning travelers can get online the instant they touch down, check in with loved ones, and plan the next stage of their trip. 

With this update, airlines can cross-sell a must-have product precisely when their customers need it most, maximising conversions and adding real value for travelers.  

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News 🗞

The latest from Gigs

A first for US travelers

Faye, the leading travel insurance platform, has launched a travel eSIM, powered by Gigs, becoming the first US fintech to combine roaming and travel insurance in one app.

Travelers can now connect to high-speed networks in 190 countries with a tap of the Faye app, avoiding hefty roaming fees, insecure WiFi connections, and the hassle of buying physical SIM cards abroad.

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Jeanne Ahn joins Gigs as Head of HR tech

A warm welcome to Jeanne Ahn , who joins to lead our HR tech strategy. Jeanne brings a wealth of experience from the forefront of HR innovation. She previously held leadership roles at Remote and Checkr, where she secured key partnerships with leading HR platforms including Gusto, BambooHR, and Greenhouse.

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Embedded connectivity is the new embedded payments

When embedded payments emerged in the 2010s, they unleashed a wave of innovation, paving the way for everything from Uber rides to Buy Now Pay Later. Today, embedded connectivity is on the cusp of a similar shift. 

Rafa Plantier , Gigs’ Head of Go to Market, explores how the world’s leading tech companies are using embedded connectivity to hit new heights of platform engagement and stickiness in 2025. 

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