A Fresh Approach To The Company Store
Cheryl N. Macdonald🌱
Promotional Products Branded Merchandise Specialist ● Promotional Products| Company eStores | Awards | Branded Apparel | Creative Gifting & Kitting | PPE | Tradeshows | Onboarding and Welcome Back Gifts
A company merchandise store, stocked with gifts and apparel featuring your logo and branding, is a great marketing tool. Having one lets you consolidate spending, manage your branded merchandise pricing and accommodate large and small orders. It makes life easier for everyone, especially the procurement, sales and HR teams.
To keep your store from becoming stale and ignored, here are some tips to keep up it fresh and exciting. When done well, the company store will not only increase efficiency but deliver tons of brand impressions.
1. Keep It Fresh
Tastes change and trends evolve. Review your product selection on a regular basis and introduce new styles to create excitement and maintain interest in the store.
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2. Get Employee Input
Give your coworkers a chance to voice their opinions on the types of products they would like to see in the store. After all, they are the ones who will be wearing the apparel and handing the presenting the gifts to their clients. Simple email surveys work well to get feedback on product choices.
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3. Maintain Variety
If you work for a larger organization, you probably have a wide range of ages, positions, and interests. You can’t make everyone happy, but including several different gifts and apparel options at a variety of price points will give everyone something he or she’ll like and fits the budget.
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The Bottom Line
A company store is a success when employees use it. With a little attention to product selection, it can become a vital marketing tool and powerful impression generator. Visit corppromo.com to outfit your store with best gifts and apparel.
Cheryl N. Macdonald
Corporate Promotions Unlimited.|
(403) 452-4900 | cheryl@corppromo.com
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