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We are nominated for the New Kid On The Block - SAN award, for the third time in a row. The criteria is: max. 3 years old, work that matters, innovative and here to stay. And we are: here to stay!

1. Go to fonkmagazine.nl
2. On the right side of the website you will find the list.
3. Vote for This Agency!! 💚 It’s as easy as that! Thanks in advance.VOTE NOW!

Welcome to Sofia and Saffron

The last few weeks we’ve welcomed two talented additions to our team: Sofia and Saffron. Both of these high-energy teammates will be with us for the coming five months and are already busy bringing fresh insights and fun to our work🚀

Sofia is studying creative business at the HU University of Applied Sciences Utrecht (Hogeschool Utrecht) and has joined as our superstar Account Executive Intern.

Saffron joins us from Willem De Kooning Academy in Rotterdam and is already knocking out killer concepts as our Junior Creative Intern.  

GenZ searches differently

Sofia dropped a game-changing insight this week: Gen Z is 1.8 times more motivated to shop through TikTok community recommendations (like Booktok, Cooktok, Beautytok). Forget traditional search engines, Gen Z prefers the TikTok groove. Gymshark, reaching a $1.45 billion valuation in five years by teaming up with influencers and dominating the Gymtok community, that’s revolutionising. Even Ryanair joined TikTok, turning negativity into humour gold. Want to know their genius moves? Check video below 👇🏼

What’s the future of filmmaking?

Although you’ve probably already heard and read all about it, Sora from OpenAI is coming. Might sound dramatic but once it hits the market, the filmmaking landscape as we know it is going to change in limitless ways. Whether we like it or not. So, what do we all think about it? At This, handcrafted art holds a special place in our hearts, but we are also staying ahead on the possibilities. We see the potential to take our creative hearts to new places. Imagine making the next Spielberg film yourself within just a few clicks.

This is it! More of This?  Check This