Frozen Pizza Fallacy in Online Decision-Making

You will hear that the most important consideration for making online business decisions is whether or not the solution is simple to execute. This type of decision-making plays out when people choose where to host their online businesses.

Given all the options available, they choose the All-in-One solution even if it is not fit for purpose. You'll hear them complain when they find out they need something they knew their platform didn't do when they chose it.

Contrarian Alert: Growing your online business like a billion-dollar SaaS company is not about choosing the simplest solution possible. It's about picking your own narrative. It's about doing what's required to achieve 10x returns rather than settling for 2x.

Note: Big shout out to Kevin Geary and his Frozen Pizza Anology.

Imagine if you will the frozen pizza. No matter how you dress up the narrative, it is still just a frozen pizza. Even if you were to put it in a fancy restaurant. It would still taste like a frozen pizza.

Now, let's look at some other pizza narratives:

• The Costco Pizza narrative - It's larger than most restaurant pizzas and reheats well.
• The Domino Pizza narrative - We'll deliver in 30 minutes, or it's free, and you can eat it cold.
• Papa John Pizza narrative - the more you put into it, the more you get out of it.

The only thing I learned in Economics 101 is that you have to do something a little different to be successful online and offline. I believe you start with the narrative you choose.

Now let's take that Expansion-dominate Logic and apply it to online business narratives:

• All-in-One Site Solutions ( i.e., Wix, Squarespace, Hubspot, Kajabi) - The narrative is that they are simple and inflexible.
• DIY Sites (Most WordPress sites) - The narrative is that they are flexible but brittle.
• Professional Grade Sites - The narrative is that they are flexible and virtually unbreakable.

You've got a choice when it comes to choosing your online business platform. You can struggle with the Frozen Pizza Fallacy, or you can roll with Professional Grade services and pick your own narrative.

Most people work way too hard building their online businesses. We designed Expansion-dominate Logic Systems so you can grow your business like billion-dollar SaaS Companies. That includes picking your own narrative.

--Zachary Alexander