⚡ The GameAnalytics' May Roundup

Hello there,

Here is everything we were up to in May:

• We released Organization API, allowing you to programatically update games, users, and permissions. Read more here  or upgrade to Pro  for immediate access.
• You can now control which games you track in GameAnalytics without updating your SDK. Choose between collecting all events, only session events, or disabling event collection altogether. Contact support if you need assistance.
• We added ILRD by placement to a query builder in Explore Tool . You can now see the revenue generated from in-app purchases and ads across different ad placements within your game.
• The Q1 2024 Mobile gaming benchmarks are live. Download it here .
• We attended Nordic Game and hosted an Open House in our Copenhagen office. If you missed it, let us know  - our doors are open anytime. 

Speak soon,

Tomas & the GameAnalytics team

Uncover the industry’s performance with Q1 2024 benchmarks. Explore key metrics like retention rates and session engagement to benchmark your games against industry standards. Here are the key takeaways:

• The median global retention rates across all genres are 22.91% on the first day, 4.20% on day 7, and 0.85% on day 28.
• Classic games typically exhibit the best performance across all regions and metrics.
• This genre consistently maintains solid performance across all regions in terms of session lengths, session counts, and retention rates, without significant fluctuations.

Partners spotlight

Mintegral Casual Gaming Report  - The report, in partnership with GameAnalytics and Tenjin, demonstrates the impact Casual gaming has had on the wider app marketing industry. The report highlights where and how Casual games spend their considerable ad budgets and benchmarks the typical in-app performance that results from performance marketing.

What did we read in May?

In this exhilarating novel, two friends—often in love, but never lovers—come together as creative partners in the world of video game design, where success brings them fame, joy, tragedy, duplicity, and, ultimately, a kind of immortality.