Here at SRW, we not only create amazing creative content, but we also keep a close eye on what's happening all around the digital landscape. What’s been on our minds this week? Intriguing Pinterest data, graduation speech controversy, more ChatGPT updates, and an… interesting portrait of King Charles.
- 📱 Pinterest recently shared a report on Gen Z user trends on their platform. The data revealed that Pinterest is quickly becoming a Gen Z-dominated app, with over 200 million users belonging to that generation. With that in mind, Pinterest gave three tips on how to connect with Gen Z users: make your product shoppable, stay ahead of trends and connect with culture however possible.
- 🎓 At Benedictine College, Kansas City Chiefs kicker Harrison Butker (also known as Taylor’s boyfriend’s colleague) gave a commencement speech that stirred up controversy. In the speech, Butker criticized the pro-abortion and LGBTQ+ movements, and made claims that most graduating women were most excited about marriage instead of their future careers. The speech has generated large amounts of negative press surrounding Butker, with the NFL issuing a statement that distanced the league from his views.
- 🤖 In the AI world, OpenAi released their newest update of ChatGPT, known as 4o. 4o features numerous capabilities that weren’t previously available in older models, such as live translations and the ability to identify what is in your surrounding area. Remember, AI is still in its infancy, and many more amazing features are still to come.
- 🇬🇧 Across the pond, King Charles III has his first portrait revealed last week, and it came with some controversy. Many immediately pointed out that the King was wearing a red uniform in front of a red background, with only his head differing in color. Many online have said that the overwhelming amount of red looks like blood.
🤝 Influencer x Brand Collaborations:
- Supergoop Concierge Service: Skincare brand Supergoop recently launched their concierge service, where certain influencers were sent bellhops to their homes to receive a personalized skincare and sunscreen routine from the company.
