Get Ready for the Post- Localization Era
CSA Research
Market research, consulting, and advisory for global enterprises and language services and technology companies.
Welcome to our LinkedIn Newsletter
In our latest LinkedIn newsletter, we share CSA Research’s trilogy of reports for a data-based perspective on how the language services landscape is evolving. While the latest data shows a pause in demand for traditional translation and localization, the post-localization era points to a broader and deepening need for global content across all functions. Our analysts guide LSPs, localization teams, and global content creators on how to prepare and thrive.
What to Know
Sizing of the Market: The Language Services Market (2023):
How has the market fared in 2023? Based on our survey with its representative sample of 371 providers and recent demand- and supply-side surveys, our analysis shows that turnover for the year will be US$51.95 billion – flat over 2022, with a slight decline of 0.11%. That contrasts with our forecasted range of between 5.32% and 7.11% in “The Language Services Market (2022).” Learn more
Buyers data: Spending Projections and Collaboration Opportunities in an AI-Driven Future
This visual report presents results from a survey and in-depth interviews that CSA Research conducted this summer with 53 global enterprises. We explored two hot topics: projected spending trends and expectations for generative AI (GenAI). Enterprises can benchmark their current status and future plans, while LSPs can use the data as input for business planning. Learn More
CSA Research's Outlook: The Post-Localization Era
Although the latest data in the reports shows a pause in demand for traditional translation and localization, market indicators point to a broader and deepening demand for global content across all functions that push beyond localization. In what CSA Research characterizes as the Post-Localization Era, we provide guidance to both small and large LSPs, localization groups, and global content creators on how to prepare and thrive in an environment of prevalent AI. Learn More
What to Read
The Alphabet Soup of Language and Climate Change: ICT, MT, AI, H20, CO2, etc.
In Isaac Asimov's Foundation and the film Waterworld, the transformation of vibrant planets into water worlds and the submerging of vast stretches of Earth by melting polar ice caps serve as cautionary tales of climate change, intertwining adventure with the realities of rising sea levels and scarce resources. Read/Listen to the Blog
Recommended by LinkedIn
How to Make Your Mission, Vision, and Core Values More Than Words
CEOs invest time in crafting mission, vision, and core values statements, but often, these essential tools gather dust. Learn why these elements should be your guiding compass in decision-making, alignment across your organization, and staff management. Discover how to integrate them effectively and make them a visible part of your company culture for long-term success. Read/Listen to the Blog
Tip of The Month
Reliable data is a must when you make decisions about language strategies: Which languages, what to spend on, and which approaches to use all depend on data-driven business analytics. Arle Lommel , CSA Research Analyst | Discover how CSA Research can help you .
In Case You Missed It
The Future of Human Language Services
AI isn't replacing intellectual work but rather streamlining repetitive tasks. The growing volume of content ensures a sustained demand for language services. Comments made by our analyst Dr. Arle Lommel as he encourages us to break free from the price-per-word model, promote rapid reskilling, and view AI as a means to enhance earnings. Arle’s insights from his presentation titled: "The Future of Human Language Services " provided a roadmap for navigating the evolving language services industry.
Where to Be
October 25-28: [ATA Conference, In-Person Event] Dr. Arle Lommel will moderate a discussion on translation quality and GenAI. Learn More
October 25: [Systran Streaming Event, LinkedIn event] Rebecca will present at Systran’s webinar to discuss how Localization Teams Can Recession Proof Themselves Through Tracking ROI.
October 26: [Virtual Event, Generative AI for Global Events and Streaming Multimedia Content ] A panel discussion with Dell, VMware, Zendesk, and CSA Research on current multimedia localization trends and anticipated developments as generative AI advances and proliferates. Register Here
October 26: [Virtual Event, WLGC: Marketing for Freelance Translators] Join this event as experts talk about identifying niches, and how personal branding and marketing can revolutionize your freelance translation career. Register Here