Give the People What They Want! Generating Leads in an Oversaturated World
2021’s biggest marketing challenge is generating traffic and leads, according to a report by HubSpot, Litmus, and Wistia surveyed over 1,500 marketers across the world.
It’s no debate that we live in an oversaturated world, filled to the brim with digital content. We scroll, and scroll, and scroll - but what makes us click? In this age, it’s no wonder that the challenge of generating traffic is on people’s minds.
So, how can a business create more leads, turn those leads into customers, and convert those customers into repeat buyers and passionate ambassadors of our brand?
It starts with the content we produce and why we produce it. Spending time, energy, and money creating content without considering the “why” behind it will only leave you disappointed.
Now, the pressure to make unique and impactful content is higher than ever. Let’s look to some industry players who are making waves with their creative lead generation techniques.
Skincare brand Curology uses personalized quizzes to drive traffic and leads. Their focus on delivering customized solutions puts their customers at the center of their content strategy. Who doesn’t want to know the secret formula to perfect their individual skincare issues? In order to access the quiz results, users must enter their email address. This is another layer of lead generation - gather interested customers’ contact information for future engagements.
TravelUp and LATAM Airlines teamed up to host a contest to promote flights to Brazil, gather user-generated content, and compile contact data. The contest encouraged social media users to create and share their own designs using an app called Scenes. The prize? Flight tickets to Sao Paulo. Hundreds of submissions piled in. This means hundreds of email addresses, website clicks, and people who engaged with both companies. Converting these giveaway participants into customers just became easier.
Devonshire Hotels & Restaurants designed a matching game for Valentine’s Day. The matching game required players to connect two photo pairs as quickly as possible. The prize was a chance to win a romantic stay at a luxury hotel. Players had to provide their contact information, which helped the company generate leads.
You may notice that all three of the above examples encourage audience participation. When asking people to take a quiz, enter a giveaway, or play a game, we ask them to take time out of their day to interact with us. To stop scrolling. To engage with us.
This is just one of many ways to drive traffic, but it may be one of the most lucrative methods of converting leads into customers. Why? Not only are you engaging your audience, but you’re also collecting key data, like email addresses, to help turn those who may be interested in our brand into repeat buyers.
Spending time playing a game or taking a quiz also increases the odds of this person remembering your brand - assuming your content is branded well. Consistent branding and messaging plays a huge role in the ability to successfully generate leads and convert those leads into sales.
Now that we’ve looked at some methods of creating killer content to drive more traffic, it’s time to put your knowledge to the test! Think outside of the box, be authentic, and remember our motto - #SolveDontSell.
Need help developing leads and turning these leads into repeat customers? Connectivity Holdings can help. We’ll set you up with a customized media strategy, based on your specific needs, that’s designed for success. Visit www.connectivityholdings.com to learn more.