Give Your Marketing Team An Unfair Advantage With AI

The economic turmoil that has been long brewing is continuing to peak with recession-like conditions looming large. This along with the funding winter has left brands both big and small scrambling to rethink strategies to not just stay afloat but thrive. Owing to these factors and more, we have found that brands are shifting their marketing focus from growth-at-all-costs to sustainable profitability and improving EBITDA.

This shift in gears places immense pressure on performance marketing to become more conversion-focused and results-driven. Due to the need to lower operating costs and increase team efficiency marketers are gravitating towards automating execution-heavy tasks, allowing them to focus on strategic activities to improve ROAS.

That’s where AI and a product like Pixis give performance marketers an unfair advantage. Our key systems; Targeting AI, Creative AI, and Performance AI are purpose-built to increase returns on ad spending. In fact, we guarantee a 10-15% uplift in performance, when compared to any manual system that’s already in place, within the first 8-10 weeks of deployment.

This uplift in performance goes beyond optimizing revenue and allows marketers to integrate the LTV value, thus optimizing the LTV-to-CAC ratio for profitability. Another crucial aspect that Pixis delivers on is optimizing a marketing team’s time and effort efficiently to allow them to comfortably learn and scale their strategic thinking skills.

A third and rather extraordinary thing is that Pixis AI creates unique IP for brands, giving them an edge over their competitors. The continuous live data monitoring, actioning, and response helps the AI understand exactly what works and doesn’t work for a brand at every given moment. This collection of learnings is unique to each brand and has proven itself crucial while strategizing for subsequent new or retargeting campaigns.

For example, brands can accurately forecast if a Facebook campaign will perform better than a Google campaign on certain days, thus allowing them to shift resources accurately to yield the highest possible returns. Suggestions like these can be constructive in scaling marketing campaigns by 2-3x, especially during peak seasons like Black Friday, Cyber Monday, and Christmas.

Because Pixis AI addresses such critical challenges that marketers and business owners face while scaling their businesses, brands, and agencies that have harnessed the power of Pixis AI have witnessed an incredible transformation in their marketing campaigns! Whether it’s Joe & The Juice who observed a 14% increase in their Conversion Rates (CVR), or DHL Express which saw a 35% increase in their Clickthrough Rates (CTR), the results speak for themselves.

So, go ahead, and get in touch with us to find out how you can witness such amazing results in your marketing campaigns!