Good Water News
Boeh Agency
Boeh Agency is a niche marketing and PR agency that works with brands as obsessed about water as we are.
As we celebrate 11 years in business, we're taking a moment to reflect. Just like our industry has changed a lot since the early days, so has our agency evolved to meet your business needs.
Let's face it: there are a lot of competing priorities and noise. More than ever, it's important to have a holistic strategic marketing plan - one that's carefully crafted to help you stand out, generate leads, and achieve your business goals.
These days, we're diving into your marketing plan with a process of Discovery --> Strategy --> Execution --> Metrics to make the most of your investment. By thoughtfully planning and aligning your business goals, you can feel confident that your annual marketing spend is truly an investment into the growth of your company, not just another expense.
Approximately 400 water and wastewater systems have filed in the nationwide multidistrict litigation (MDL) that addresses PFAS contamination, and our newest PR client, SL Environmental Law Group, is representing many of the plaintiffs. In an interview with Treatment Plant Operator SL partner Ken Sansone explained the status of the lawsuit and its potential impact on the industry. Since then, 3M, Dupont and related companies have announced settlements for the drinking water industry that total up to $13.685 billion. If approved by the court, it will be the largest water contamination settlement in US history and a critical step toward ensuring nationwide access to safe drinking water.
ACE was a great opportunity to expand our industry knowledge and learn about the latest developments and newest technologies. And in a world dominated by virtual meetings, creating new connections and interacting with colleagues and friends in person - including our own team - was priceless. We loved meeting the innovators we work with face-to-face - some for the very first time! Bonus: we affirmed that water industry professionals are some of the kindest, most passionate, hardworking, and fun people we know! We're already looking ahead to the next gathering of such a fabulous group… WEFTEC, anyone?
Pro tip - register by July 14 and enjoy WEF's Supersaver Discount.
Get noticed! Marketing doesn't have to be boring
MentorAPM came to us to help them generate brand awareness for their asset performance management software. The challenge? Utilize existing messaging. With a subtle change from a passive to an action-oriented message and some truly kick-ass creative, we developed a campaign using ACE23 as a backdrop. The campaign kicked off with targeted social media posts featuring engaging visuals and compelling copy that sparked curiosity and encouraged users to learn more. Simultaneously, we delivered personalized messages to attendees' inboxes, directing them to a dedicated landing page where they could sign up for a demo at the MentorAPM booth during the expo...converting interest into action.
Want to stand out from "same old, same old" marketing?
We're trying something new.
Our agency is growing and so are our capabilities. We would love to share about our expanded services, learn more about your business goals and how our team might help you achieve them.
Got 15 minutes? Let's talk.
Boeh Agency kicked it with our ACE campaign. 🙌