Grizzly | Beta 05.03 "Unlock The Power of B2P™ "
Hot Off The Press
News and press from Grizzly clients
🚨 Work In The Wild - Circle Campaign Launch 🚨 We were thrilled to partner with Circle to bring to life its first-ever campaign and tell the story of the platform where creators turn pro. Featuring one of their own, Myles Snider, we put creators in the spotlight to showcase how Circle creates the space for people to shine and connect.
🏆 Grizzly Wins Big At The Indigo Awards 🏆We are honored to be the recipients of 7 awards! Special shout-out to these amazing clients and our award-winning work:
What's On Our Mind
Big ideas on creative and industry happenings
How Brands Can Unlock the Power Of B2P™: Business to People
In a world dominated by digital interactions, it's easy to lose sight of the human element in business. However, a profound shift in mindset is underway, ushering in the era of B2P™ (Business to People) where genuine connections and empathy take center stage. Join us as we explore this evolution through real-world examples, from Dove's empowering "The Code" campaign to Patagonia's bold stance against consumerism. Discover how leading brands are prioritizing authenticity, simplicity, and the human experience to forge deeper connections with their audience. Plus, uncover actionable takeaways to thrive in a people-centric marketplace. Welcome to the era of B2P, where the human truth reigns supreme.
By Cara Rodgers, Associate Director of Strategy
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What Moves Us
How we get outside of our heads and into the world
What does it mean to get outside?
Step out and breathe some fresh air. Explore something new and escape the familiar. Take a walk or the long way home. Feel the wind change directions or embrace the smell after it rains. Take a step back. Meet new people and discover new places. Do something that scares you so much that it becomes your new favorite thing. Most importantly, get outside of your comfort zone. Comfort rarely brings new ideas into the world, but when we get outside, we're challenged to think differently. We aren't constrained by the canvas, dimensions, or word counts; getting outside empowers us to wonder, to question, and to dream without limits.
Outside shifts perspective.
It's wide open territory for asking questions with radical curiosity and learning something new. It's a breath of fresh air and an opportunity to approach creativity with renewed ambition and a new perspective.
Outside creates space.
It removes the boundaries of what we think is possible and challenges us to bring something new, something innovative, something world-changing, and something outside of the box.
Outside connects us.
It's a universal language of adventure and discovery that lets us express ideas and dream about what's possible together. It embraces diversity of people, perspectives, and ideas while providing a common ground for sharing and shaping experiences.
That’s why, on Earth Day, we launched the new series OUTSIDE aimed at drawing connections between getting outside, our team, and our perspectives on creativity and the many points of inspiration between the outside and the work.