The Growth Engine that took Hotjar from zero to $10 million in one straight line...

"Investing in 'experience' for us is an opportunity, not a cost", said David Darmanin, CEO of Hotjar, on the SaaStock stage.

What were the five critical components of Hotjar's growth engine early on?

1. Acceleration - "The wave" that made it possible for Hotjar to hit $10 million in a predictable straight line.
2. Low friction - From the very beginning, the Hotjar team did B2C very successfully as they had always been frustrated by enterprise friction - this influenced how Hotjar was built.
3. Efficiency - Efficiency of the channels Hotjar used and how they made sure to stay efficient.

1. Traction - Identifying traction points within the product, analysing the data and leveraging feedback helped traction in order to improve and evolve the experience. 
2. Experience - A big, big driver in people talking about Hotjar and spreading the word. This is more than the UX, user experience and pixels. This is about investing in the right people who can deal with unhappy customers.

Deep-dive into these 5 components of Hotjar's growth engine with David. Watch the full video on our YouTube channel. You can also read the full transcript on our blog.