GTM4Health – Products towards NABH

GTM4Health – Products towards NABH

“This product can be positioned to assist in meeting NABH Compliance Parameter of HIC (Hospital Infection Control). This is key during current pandemic times” is how we guided this startup which had an Infection Control Product. NABH offers various clauses where products/services can be positioned strongly. Read on to know more. 

    Healthcare enterprises are continually looking for tools/products/services that improve their NABH Compliance. Startups can position products/services aiding NABL compliances.

NABH : National Accredited Board of Hospital & Healthcare Providers is a board governed by QCI, setup to establish and operate accreditation programs for Healthcare Organisations (HCOs).

NABH Compliances Comprise of 3 levels.   Overall compliance consists of adherence to Chapters, Standards & Objective Elements. At each level the coverage increases.  

3 Levels of NABH Accreditations given below

  • Entry Level
  • Progressive Level (Discontinued from 2020)
  • Full NABH 

There are also incentives for adherence to NABH Compliances like

  • Patient Centered Culture
  • Cost Control & Quality Improvement by : Systems & Processes
  • Wider Insurance Empanellement
  • Better standing if it lands in a Medico Legal Case.
  • Business Growth.

Important Clauses of NABH :

Patient Centered Standards :

1.      AAC : Access, Assessment & Continuity of care.

2.      COP : Care of Patients

3.      MoM :  Management of Medication

4.      PRE : Patient Rights & Education

5.      HIC : Hospital Infection Control

Organisation Centered Standards :

6.      CQI – Continuous Quality Improvement

7.      ROM – Responsibilities of Management

8.      FMS -Facility Management & Safety

9.      HRM – Human Resources Management

10.      IMS -Information Management Systems

Guidance to startups : Understand each of the chapters and broad frameworks. Map your products/services to align with NABH Compliance Parameters. Pitching in this way would show value to Hospitals/Labs.  

References : www.nabh.co

#GTM4Health #GoToMarket #SalesEnablement

To view or add a comment, sign in

More articles by Shashi Bhushan

  • GTM4Health:(BTL)Below the Line Marketing

    GTM4Health:(BTL)Below the Line Marketing

    “Your service needs BTL Marketing activities more than Digital Marketing” is what we advised this healthcare services…

  • GTM4Health : Understanding Doctors’ Preferences

    GTM4Health : Understanding Doctors’ Preferences

    “This product will have adoption challenges, as you are attempting to change the doctors’ decades old set behavior…

  • GTM4Health : Concept Selling

    GTM4Health : Concept Selling

    “This product requires a Concept Selling Approach, and will not work with the regular dealer/distributor model” we…

  • GTM4Health : Comparison of Distribution Channels

    GTM4Health : Comparison of Distribution Channels

    “Feet on Street Model works for your product, more than Digital” is what we guided this startup based on several…

    2 Comments
  • GTM4Health : Market Segmentation

    GTM4Health : Market Segmentation

    “It’s a very costly product. Not all features are needed by every customer.

    2 Comments
  • GTM4Health : Value Propositions

    GTM4Health : Value Propositions

    "Will you buy your own product, if the roles were reversed?" I responded to the entrepreneur, hinting towards the…

    5 Comments
  • GTM4Health : Problem Validation

    GTM4Health : Problem Validation

    “Yes. It’s a small niche market.

    17 Comments
  • GTM4Health – Business Models

    GTM4Health – Business Models

    “Tough to sell this as a stand alone sale. This is best sold as part of a bundled offering” quipped the distributor…

    3 Comments
  • GTM4Health - Building Channel Partnerships

    GTM4Health - Building Channel Partnerships

    “At what stage should we have Channel Partners?”, “What business models work for them?” are questions I repeatedly get…

    1 Comment
  • Social Impact Space - Part 5 - Climate Action

    Social Impact Space - Part 5 - Climate Action

    Most Social Impact goals derive their True North from the UN Sustainable Development Goals (SDG). The SDGs are 17 goals…

Insights from the community

Others also viewed

Explore topics