Guest Feature: Spotlight on Heather Shaw at #ASAE23  

We are thrilled to introduce Heather S. , assistant director of economic development for the City of Miami Beach. Heather had a wonderful time at the 2023 ASAE: The Center for Association Leadership Annual Meeting & Exposition. As a first timer at the event and a special guest of the #GMCVB, she's brimming with fresh insights into the world of meetings and conventions. 

💡Heather’s “A-Ha Moment”: At #ASAE23, Heather discovered that the real work happens before, during and after the exposition ends. Building and nurturing relationships with meeting planners and decision makers is the cornerstone of success. Heather emphasizes listening, passion, openness and meticulous follow-up efforts that transform leads into solid future clients. 

🌴 Key Strengths of Greater Miami and Miami Beach: Heather shares that our destination stands out due to its uniqueness, inclusivity and iconic Miami Beach Convention Center. The proximity of #MBCC to the beach, coupled with an array of dazzling staycation hotel options, makes  #MiamiandMiamiBeach irresistible to planners and attendees alike. Furthermore, our commitment to art and culture, creativity and an inclusive hospitality community mirrors the ethos of ASAE. 

🦈 Unforgettable ASAE Moments: Among the inspiring sessions at #ASAEAnnual, Heather's favorite moment was Daymond John's presentation, where his "SHARK" philosophies resonated. Fun, germane, timeless and achievable, this encapsulates the essence of the event's impact. 

💪 Overcoming Challenges: Heather underscores the importance of inviting industry professionals to witness our reimagined convention center campus, bespoke hospitality and extraordinary hotels firsthand. By acknowledging and addressing misconceptions, we share our ethos and spirit to be a best-in-class destination – this transparency and reliability works to secure repeat business, multi-year agreements, large room blocks and enhanced experiences.  

💰Economic Growth through Meetings & Conventions: Heather highlights the unmatched appeal of our city's subtropical climate, global access, international charm, world-class culinary options and diverse lifestyle activities. These factors, coupled with a plethora of modern, sophisticated and unforgettable entertainment, create a strong and lasting first impression that fosters robust business development opportunities. It's no wonder that Greater Miami and Miami Beach have become synonymous with promising ventures and as forward-thinking communities, where “suits are optional.” 

In Heather's Words: "Attending #ASAE was enlightening. I'm excited to continue connecting with industry leaders, sharing creative and innovative best practices, and revealing why #MiamiBeach is the ultimate destination for meetings, conferences, conventions, exhibitions and more."