Guests Will Not Use Hotel Apps

In an absolutely SHOCKING turn of events, it seems that hotel guests are no longer interested in downloading yet another app onto their precious smartphones. Yes, you heard that right! The era of downloading a hotel's app to enhance your stay might be coming to an end, when listening to some industry experts. But who could have predicted this?

In a digital age where our inboxes are battlegrounds of unopened newsletters and our social feeds are mazes of endless content, the story of a hotel app's surprising popularity emerges as a beacon of innovative guest communication. This narrative centers around Hotel MSSNGR and its astonishing achievement in an era when the common wisdom suggested that the last thing anyone wanted was another app on their smartphone.

Imagine a luxury hotel, modest in size with around 100 rooms, achieving what many deemed impossible: engaging 600-700 users daily through its hotel app. In an even more astonishing twist, half of these users aren't even current guests but people at home, dreaming of future holidays or reminiscing about past stays.

But here's the clincher: the hotel's own app has become the only exclusive and effective channel for communicating with its guests. While newsletters languish with dismal opening rates and Instagram posts vanish into the void of cluttered feeds, the hotel app stands as a bastion of direct and meaningful engagement.

Think of the Der Öschberghof for example with 127 rooms and suites, where Hotel MSSNGR is digitizing the guest journey from pre-stay information through the app, check-in and out, on-site information with booking features for any service and activity. The team around Michael Artner and Theresa Rams planned the implementation thoroughly and created fantastic marketing materials.

The outcome? Over 400 downloads on the first day and continuously over 600 daily unique users. THAT is the power of connecting your guests with your brand!

The Power of Exclusivity in Communication

In a strategic partnership with the TUI group that has flourished since 2012, encompassing esteemed brands like Robinson Clubs, TUI Blue Resorts, and Magic Life Resorts, the phenomenon only grows. These properties see an incredible 2,500-3,000 daily users on the app, defying every known trend about digital engagement in the hospitality industry.

This success story isn't just about numbers; it's about understanding the evolving landscape of guest communication. In a world inundated with digital noise, the hotel's app offers a sanctuary of relevance and personalization. It becomes the exclusive channel not by force, but by offering undeniable value—something newsletters or fleeting social media posts can't replicate.

Why This Matters More Than Ever

For hoteliers skeptical of investing in their own app, consider this: in an environment where traditional communication channels are increasingly ineffective, the hotel app emerges not just as another digital tool, but as the cornerstone of guest engagement. It's a direct line to your guests, free from the distractions and limitations of other platforms.

This isn't merely about making bookings easier or providing information; it's about creating a unique ecosystem where guests feel seen, heard, and valued. Whether they're planning their next stay or simply engaging with content from afar, the app facilitates a connection that transcends the physical stay.

As we reflect on the journey of Hotel MSSNGR and its groundbreaking guest communication solution, the lesson is clear: in the quest for meaningful guest engagement, give guests the choice on how they want to receive their information. The success of the hotel app, proves that when done right, it can not only compete with but also surpass traditional channels of communication.

This tale of digital triumph is a call to action for the hospitality industry to rethink guest communication. It challenges the status quo and demonstrates that with innovation, insight, and a bit of courage, hotels can create lasting connections with their guests, making the app not just a tool, but an essential part of the guest experience.

So, as we look to the future, let's not underestimate the power of a well-crafted hotel app. In a world where everyone is fighting for a slice of the digital attention pie, perhaps the smartest move is to create your own exclusive channel, one app at a time.

Please contact me directly or anyone from our sales team should you require a demo tailored to your hotel's needs: sales@hotel-mssngr.com