HALLMARK CHANNEL HEADS INTO THANKSGIVING AS THE #1 ENTERTAINMENT CABLE NETWORK 4Q-TO-DATE

Programming Event has Reached Nearly 34 Million Viewers To-Date

NEW YORK – November 24, 2020 – Thanks to the country’s #1 original holiday programming event, Countdown to Christmas, Hallmark Channel is ranking as the highest-rated and most-watched entertainment cable network in Fourth Quarter to-date among Households, Women 18+, and Total Viewers. The network’s latest original holiday movie premieres - A Nashville Christmas Carol on November 21 and The Christmas House on November 22 – once again boosted Hallmark Channel to be the #1 entertainment cable network in Total Day and Primetime for the week among Households, Women 18+, and Total Viewers. To-date, the network’s original programming event has reached nearly 34 million unduplicated Total Viewers. Additionally, buoyed by the Miracles of Christmas programming event, sister network Hallmark Movies & Mysteries is ranking as the #2 Household-rated entertainment cable network on weekends in Fourth Quarter to-date.

Key Nielsen Highlights (L+SD) – Hallmark Channel

“Countdown to Christmas” Overall Highlights To-Date

• A Nashville Christmas Carol averaged a 3.2 Household rating, 424,000 Women 25-54, and 3.2 million Total Viewers
• The Christmas House averaged a 2.4 Household rating, 362,000 Women 25-54, and 2.3 million Total Viewers
• The ten Countdown to Christmas original holiday movie premieres to-date are averaging a 3.0 Household rating, 410,000 Women 25-54, and 2.9 million Total Viewers
• 9 of the 10 original holiday movie premieres were the most-watched entertainment programs of the week among Households and Women 18+
• To-date, the annual holiday programming event has reached nearly 34 million unduplicated Total Viewers