Haven Athletic Becomes Official Gym Bag of NOBULL CrossFit Games

New York, NY., July 26, 2023 -- Haven Athletic, the trailblazing fitness brand, and CrossFit today announced a partnership naming Haven Athletic the Official Gym Bag of the NOBULL CrossFit Games .

The partnership will help CrossFit athletes at all levels benefit from Haven Athletic’s groundbreaking innovation for athletes with a lot of gear – the world’s first organized gym bag.

Haven Athletic duffel bags and backpacks feature a patented divided main compartment that is collapse-proof, so all your gear is in plain sight when you open it – eliminating the frustrations and distractions from digging around in a black hole of an old gym bag.

“We have built our foundation through CrossFit, so it's an honor to form this official partnership with the NOBULL CrossFit Games,” said Caleb Ulffers , co-founder of Haven Athletic. “The bag is perfect for these athletes — We overbuilt it, we have a five-year warranty, it’s super gnarly, it’s super durable, it’s super unique and when people touch it they are convinced instantly.”

“Since entering the fitness space, Haven Athletic has been making waves and impressing athletes and coaches with their intuitive approach in creating gym bags to make things easier once you hit the gym,” said Robert Vartan , VP of Global Partnerships for CrossFit. “CrossFit athletes know all too well that you need to be ready for the unknown when you walk into a gym, and we're pumped to have Haven Athletic on board to help our athletes prepare for whatever lies ahead in every workout they might face.”

The NOBULL CrossFit Games are a grueling multi-day, multi-event competition where elite athletes from around the world compete in the ultimate test of fitness. This year's competition scheduled for Aug. 1 - 6 in Madison, Wisconsin, at the Alliant Energy Center – will include a wide array of high-intensity, functional movements that test the realms of endurance, strength, bodyweight capacity, skill, mixed capacity and power.

Haven Athletic will debut a CrossFit branded backpack, both large and small sizes, at the 2023 NOBULL CrossFit Games.

This is the first year that Haven Athletic is the official bag of the CrossFit Games, but the start-up has been an exhibitor in the past, wowing committed athletes with such a durable exterior, made with 1050D ballistic nylon; a divided interior structure that stands up on its own; ventilated compartments that keep gear and a change of clothes aired out; a ventilated Shoe Garage™️ that dries smelly sneakers quicker and keeps the stench away from the rest of the bag, and mesh side pocket for sweaty work-out sets. 

About Haven Athletic

Founded in 2017, Haven Athletic designs and manufactures the world’s first organized gym bag for serious athletes with a lot of gear. Haven Athletic and its patented internal organization system is all about helping high-performance and professional athletes stay focused as they hit the gym and the playing grounds. Haven Athletic duffel bags and backpacks free athletes to See, Grab, & Go by eliminating distractions and frustrations from digging around for gear in a black hole of a crappy old gym bag. The compartmentalized framework is designed to be collapse-proof so all your gear is in plain sight when you open it. Dividers form compartments large and small keep everything in its place. The ventilated compartments help air out gear and garments, and the Shoe Garage™️ aerates and dries smelly sneakers, isolating the stench from the rest of the bag. www.havenathletic.com

About CrossFit

In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world's most effective program for improving health and performance through nutrition and exercise. CrossFit is the world's leading provider of accredited, performance-based training courses and certifications and has more than 125,000 credentialed coaches across the world. The program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit's transformational benefits in more than 13,000 affiliated gyms across 155 countries. CrossFit also directs the CrossFit Games season, beginning with the annual CrossFit Open, through which athletes at every level compete worldwide, and culminating in the CrossFit Games, where top athletes compete for the title of Fittest on Earth®.