Healthcare Leaders’ Biggest Challenges, Healthgrades Brand Solutions, and More

Wondering how to keep a pulse on an industry that’s constantly changing?

Every month, we’ll share the latest in health systems and pharma marketing while digging into the most effective patient acquisition and engagement strategies. A human-centered approach can help you stay relevant and foster stronger doctor-patient connections.

Read on to see what's vital today.

Special Report: Healthcare Leaders’ Biggest Challenges—and How to Overcome Them 

Health systems and practices have always faced challenges, but recent obstacles like tighter budgets and higher consumer expectations are adding pressure to already overburdened organizations. 😓

How can you optimize operations and boost brand awareness amidst these challenges? We spoke with healthcare leaders from major health systems, academic medical centers, and more to understand their biggest concerns and opportunities. 🔍

Download our latest special report to learn about the industry issues that keep healthcare leaders up at night.

Achieve Targeted Awareness Across Media Platforms with Healthgrades Brand Solutions

Branding strategies shouldn’t lead to wasted dollars. 💸

Healthgrades leverages our proprietary audience intelligence to identify your target audience, and our brand solutions allow you to engage them wherever they are across healthgrades.com, web, CTV, and audio. 

Learn more about Brand Solutions for health systems and head here to discover how Healthgrades’ PatienTarget helps hospital marketers target qualified patients. 🎯

Hospital Leadership Solutions to Cultivate Better Workforce Trust

Health systems are constantly battling various employee-related challenges, from chronic staff shortages to widespread burnout and career dissatisfaction. 😴

Left unaddressed, these obstacles can worsen growing distrust and discontent among healthcare employees. Yet, in the face of these adversities, reestablishing trust and loyalty among your staff is possible—and necessary—to sustain workforce resilience. All it takes is some reflection from leadership, genuine connection with your employees, and action from the top down. 🤝

Discover our top trust-building strategies for health system leaders on our blog.

Seven Trends Affecting Direct-to-Physician Pharma Marketing

As doctors juggle overwhelming workloads 🤹, pharmaceutical sales representatives and lengthy visits take a back seat. In response, the role of pharma marketers becomes more crucial than ever in adapting to these changes and ensuring strong connections with doctors.

How physicians interact with pharmaceutical brands is changing—has your pharma marketing strategy adapted? Here are seven trends affecting DTP pharma marketing moving forward.