Healthcare marketing's bold new moves.

Helio Health’s TikTok treatment.

We recently partnered with Helio Health, a leading New York State substance use and mental health provider, to launch an innovative TikTok campaign called "Treatment Works." The campaign centered on a real patient's recovery journey as an authentic and impactful narrative that ultimately generated over 4.5 million impressions. For more details about “Treatment Works” and the strategy behind it, read the full article on Swaay.Health.

Keeping up with Cai & Kate.

A billboard in downtown Pittsburgh is bringing its mental health awareness children’s programming to new heights. Catch a glimpse downtown—and catch up on how we created the branding here.

Old campaign…new (AI) tricks.

To discuss the collective push towards artificial intelligence, our healthcare marketing specialist and Group Creative Director Kevin Tripodi teamed up with Julie Sheedy, the Chief Marketing and Engagement Officer at Loretto Health and Rehabilitation, for SHSMD's "Leveraging AI" virtual seminar series. Check out their presentation, which delves into the human side of marketing and leveraging new AI technologies, here.

Capturing the doctor dodger.

Mower's research team recently surveyed over 1,000 healthcare decision-makers to understand the behavior of "doctor dodgers" - individuals without a regular provider or consistent check-up schedule. You can view our preliminary results here—or request a copy of the report or schedule a presentation—by contacting our Vice President of Research, Katie Bender, at kbender@mower.com.

Healthcare’s six-month checkup.

As we enter the second half of 2024, the healthcare industry trends predicted at the beginning of the year have only accelerated. To cope, organizations are reassessing their operations and workforce management strategies. We sat down with leading healthcare marketers to discuss the three major shifts in the industry and how their organizations are responding.