HERE IS HOW CORONAVIRUS IS AFFECTING B2B COMPANIES IN TRADITIONAL INDUSTRIES RIGHT NOW

The catering industry can be an epitome of the primary sectors wanting to resume work by going online. Besides, various other industries also have endeavored to migrate their services and offerings from offline to online.

Additionally, most real estate businesses afflicted by the Coronavirus epidemic established online sales channels, and a rising volume of realtors and marketing personnel have begun to sell houses online.

The auto retail sector also went online. SAIC Volkswagen, Geely, and Chery have all set up “exhibition centers” on their websites, mobile applications. On top of that, they have developed flagship stores on eCommerce platforms like Tmall and JD.com, plus many of them showcased their cars through virtual reality (VR) technology. BMW also joined live streaming, making the selling process more dynamic.

Some auto companies are providing non-contact sales. The ongoing service allows customers to have their vehicles delivered at their doorsteps after ordering online, and the rest of the formalities such as insurance contracts are handled by the dealership.

Some typically traditional industries, which didn’t rely much on the internet, have shifted to the online model too, like the interior decor sector. Easyhome, one of China’s most crucial home furnishing retailers, has presented over 1,000 brands through holding more than 1,000 live streaming shows on Taobao. The live streaming created substantial online traffic which has created new opportunities for traditional industries.

Although the online model was the “last straw” for B2B businesses amid the Coronavirus epidemic, an entire lot of established brands have achieved better-than-expected performance. This performance has verified online selling as a standard model for the traditional B2B industry in the foreseeable future.

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