Here’s What Being Different Looks Like

21 ways we're running a different agency than everyone else.

Most peeps

1. Biz owns them

2. Clients choose them and their services

3. Paid for their time, energy, and ongoing effort

4. Pitch strangers on marriage

5. Most client sales are 1 time only

6. Build frankenstein funnels before validating their offer

7. Hard selling/closing techniques & proposals

8. Only work on converting strangers (cold traffic)

9. Only optimize for ad costs ("If I can just get my leads below $5...")

10. Inside a rigid box - SEO/Adwords/FB/Web Design/Funnels/Copy/etc

11. Throw clients away (average is 3-4 months)

12. Exist only to make money

13. 1 time sales and always need new clients to keep the biz afloat

14. Every solution is custom

15. Bend over for client meetings, phone calls, and time requests

16. Just good enough freelancers and employees

17. Reactive client communication and monthly reports

18. Low margins

19. Do the minimum

20. Chaotic to manage with a lot of fires to be put out

21. Usually dependent on 1 lead source (FB ads, referrals, etc.)

The WolfPack way...

1. Lifestyle agency with time, money, and flexibility together.

2. We choose our clients

3. Work smarter with leverage, systems, and assets

4. Offer first dates before marriage

5. 1 time sales -> recurring -> passive automated recurring income

6. Simple direct funnels that work because of our offer making skills

7. Irresistible offers before closing techniques

8. Add value and upsell buyers too, not just chase cold traffic

9. Utilize what's working in more places

10. Mini monopoly - "We are the only agency only who offers _____."

11. Value clients for life

12. Have a small but meaningful why

13. Repeat business and client retention

14. Customization, though it's still just one system sold again and again

15. Benevolent dictators who set the rules of a client relationship

16. Hire, train, and retain superstars

17. Proactive communication, radical transparency, and clients are intentionally informed.

18. High recurring margins, which are reinvested into assets that produce passive automated recurring income

19. Create wow client experiences

20. Smooth systematic operation, "emergency-less"

21. Thrives in any economy with any lead source your clients go to

When I first began my agency in 2007, I knew none of what I knew now.

I was just a guy who knew how to rank websites.

I ended up with 100+ clients, who were mostly unhappy, didn't stay long enough, and demanded meetings and phone calls.

"I just Googled myself and we're not number 1 in Google yet." (3 days into the relationship.)

I was always selling myself and I worked 80 hour weeks just to keep up.

People used to say, "You're so lucky that you get to work from home." I'd reply, "You're so lucky that you know you're going to get paid on Friday and you don't spend Sunday night in a dark room on a laptop trying to catch up on emails."

The worst for me was that it was a thankless job. In 7+ years, I could count on one hand the number of times a client said "thank you".

Today I don't necessarily have everything figured out.

But we're light years ahead.

14 years of learning, masterminds, coaching, and seeing how some of the best and brightest do things differently....

...and that's a big part of it.

Learning from those who have been there and done it.

And doing things differently.

On purpose.

Average people do what everyone else does.

Exceptional results require not doing what everyone else does.

I've built what I call an "energy efficient leveraged income machine".

This type of agency thrives in any economy.

It even generates passive automated recurring income.

I'll tell ya... $1000 you don't have to do shit for beats $1000 you have to grind out for. (Sorry Gary Vee but you're wrong.)

Cash you earn while your stumbling, fumbling head is still asleep in bed is a huge game-changer.

The machine is designed to produce happy clients. So naturally, most of my clients are pretty stoked. I do make the occasional mistake sometimes but for the most part, they love us.

I'm happy to report that most people say "thank you". It has become a regular occurrence.

I'm about to meet up with a lawyer in Cabo. We're going to have fun and hang out.

In the past, I would have gone down any dark questionable alley to avoid bumping into my clients.

Also, I do most of my work in the 2-3 hour window the kids are asleep. That's it. And I don't work Sundays. So what's that, like 12-15 hours a week?

Now here's the thing I want to reiterate.

It's taken me over 15 years, $100,000+ in mentorships, and 100's of books to get to this point.

Success is not a one man/woman job.

If I could go back to 2007 and give myself a big shortcut, it would be this...

...find someone who has been there before and learn from them.

If that's me, then I'd be stoked to help you.

But if it's not me, you should still find someone.

Even if you don't have the cashola right now, someone else has been there and would probably help you. It might take a little pro bono work.

Life is too short to wait.

When I worked at Ford, I watched as people put off living until "retirement" for 30 years... and more than half of them died less than 18 months into it.

They put off living for so long that they never actually got to. Tragic.

All I know for sure is that you deserve to have the best and most meaningful life. Not just for you. For those you care the most about.

Seize it.

May the force be with you.

PS

That's my youngest Zelda bee in a whale bone we found on the beach.

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