HighLevel CRM Pricing: How Much Is HighLevel?

The cost of HighLevel ranges from $97/month to $497/month depending on your preferred subscription plan. The three pricing plans available are Agency Starter, Agency Unlimited, and Agency Pro. Opting for the annual subscription provides a discount equivalent to 2 months of free subscription.

Let's take a quick look at each plan and help you choose the option that aligns best with your needs.

HighLevel Pricing: How Much Is HighLevel CRM?

HighLevel has 3 pricing plans: the Starter, Unlimited, and Pro. The starter plan costs 97/month, the Unlimited plan is priced at $297/month while the Pro plan costs $497/month. Since HighLevel is a white-label platform, all plans offer a white-label customization feature.

Get Started With HighLevel For Free

• Starter Plan: It offers the core features of GoHighLevel but allows you to create a maximum of 3 sub-accounts. This plan is for you if you are a small business owner, or agency with a couple of clients.
• Agency Unlimited: As the name suggests, the Agency Unlimited plan allows for the creation of unlimited sub-accounts. It also possesses all the components of the started plan plus a lot more features. You should go for this plan if you want the freedom to manage an unlimited number of clients, and automatically draw in customers to your business using AI tools.
• Agency Pro: It's the most advanced HighLevel CRM pricing plan. It offers the features of the Unlimited plan plus more. You should subscribe to this plan if you want to leverage every benefit the platform has to offer and also generate recurring income by selling HighLevel as SaaS under your brand name to an infinite number of clients.

HighLevel Starter Plan

Go High Level Starter plan is the cheapest of the 3 HighLevel pricing plans and it costs $97/month or $970/year. It provides small businesses and agencies with all the tools they need to get started on the right note.

Features of the Starter Plan

• Limitless Contact Management: Add as many contacts as you need, ensuring your system grows seamlessly with your business.
• Integrated CRM Features: Keep all customer data and interactions in one place with a robust CRM system.
• Effective Funnel Management: Design and oversee funnels to efficiently convert leads into customers.
• Customizable Email Marketing: Leverage adaptable email templates for consistent messaging and run targeted email campaigns to engage and nurture your leads.
• Social Media Planning: Schedule and manage all your social media content directly from the platform.
• Efficient Scheduling: Simplify appointment setting and calendar management to stay organized and connect with clients effortlessly.
• Versatile Tools Suite: Access a range of additional tools, including a website builder, pipelines, blogging capabilities, forms and surveys, intelligent web chat widgets, workflows, and more, all designed to enhance your business operations.

Get Started With HighLevel For Free

User Base for Starter Plan

• Ideal for Small Agencies and Startups: The Starter Plan offers essential tools without unnecessary complexity, perfect for streamlined operations.
• Perfect for CRM Newbies: If you're new to CRM and email marketing platforms, this plan delivers a user-friendly experience, offering a strong foundation without overwhelming features.
• Geared Towards Growth-Oriented Businesses: When your focus is on capturing and nurturing leads, the Starter Plan equips you with the necessary tools to support your growth ambitions.

GoHighLevel Agency Unlimited

The Agency Unlimited plan is the most popular, it costs $297/month or $2,970/year. It's designed for agencies that want to automatically generate clients for their business and have the freedom to manage an unlimited number of clients.

Features of Agency Unlimited

• Comprehensive Agency Starter Package: Enjoy all the features included in the Agency Starter plan.
• API Access for Seamless Integration: Connect effortlessly with any system or platform using API access, ensuring streamlined workflows and enhanced productivity.
• Unlimited Sub-Accounts for Scalability: Manage as many client accounts as necessary under one fixed price, facilitating efficient scalability and handling multiple clients without extra costs.
• Customizable Branded Desktop App: Enhance your professional image with a branded desktop app. Customize domains and personalize the platform's appearance to reflect your agency’s unique branding.

Get Started With HighLevel For Free

HighLevel Agency Pro

The Agency Pro plan costs $497/month. It offers features of the Unlimited plan plus SaaS mode through which you can white-label the entire HighLevel platform and resell it as your own product.

Features of Agency Pro

• Complete GoHighLevel Branding: Establish your presence in the market with a fully personalized desktop and mobile app, reflecting your unique brand identity.
• Flexible Pricing Control: Set your own prices, allowing you to customize your service offerings to meet your clients' specific needs.
• Adaptable Feature Set: Design bespoke pricing plans that cater to individual client requirements, maximizing the value you provide.
• Unlimited SaaS Reselling: Offer GoHighLevel as a SaaS product without any limitations on the number of resells, giving you the freedom to expand your business extensively.

Get Started With HighLevel Agency Pro For Free

HighLevel Additional Services Pricing

Enhance your HighLevel subscription by opting into additional services that unlock the platform’s full potential. For instance, rather than the complex task of building and managing your own phone system, you can choose HighLevel's LC Phone System.

This service streamlines communication, as they have handled all the intricate details for you.

LC-Phone Pricing

Simplify client communication with GoHighLevel’s LC-Phone service, eliminating the need for third-party integrations like Twilio. Easily call or send SMS messages to your customers directly through the platform.

Here are the pricing details:

• Outbound SMS: $0.0079 per segment
• Outbound MMS: $0.0200 per segment
• Inbound SMS: $0.0079 per segment
• Inbound MMS: $0.0100 per segment
• Outbound Call: $0.0140 per minute
• Inbound Call: $0.0085 per minute
• Local Numbers: $1.15 per month
• Toll-Free Numbers: $2.15 per month
• Number Validation: $0.005 per validation

LC-Email Pricing

Maximize efficiency with GoHighLevel’s built-in email service, allowing you to send personalized emails without the hassle of integrating third-party software. The service is priced at $0.675 per 1,000 emails.

Content AI Pricing

If you are hooking to elevate your content writing game, you can harness the power of AI to infuse your content with customized keywords, tones, and variations that make it stand out!

The world of writing has evolved—experience unparalleled speed, effortless quality, and unmatched efficiency. With Content AI, you can create engaging social posts, captivating blogs, compelling website copy, and appealing emails with ease.

• Available on all plan levels.
• Rebilling is only available on the $497 Agency Pro Plan.

When Content AI is activated via the Agency settings, both existing and new sub-accounts receive 500 free words. After using the initial 500 words, additional words are charged at an average rate of $0.09 per 1,000 words, deducted from the Agency Wallet.

Workflow AI Pricing

Powered by ChatGPT from OpenAI, Workflow AI integrates advanced AI capabilities directly into your workflows. Customize your workflow actions with AI to create intelligent, automated processes.

• Available on all plan levels.
• Rebilling is only available on the $497 Agency Pro Plan.

Once Premium Actions & Triggers are enabled in the Agency settings, existing and new sub-accounts get 100 free executions. After the free executions are used, each additional execution costs $0.03, debited from the Agency Wallet unless rebilling is enabled.

Conversation AI

Elevate customer interactions with Conversation AI, a cutting-edge feature that utilizes advanced AI technologies to deliver precise, safe, and intelligent solutions. Outperforming other AI chatbots, it effectively handles complex problems, ensuring superior customer engagement.

• Available on all plan levels.
• Rebilling is only available on the $497 Agency Pro Plan.

Conversation AI Pricing

• $0.02 per message.

Review AI

Boost your online reputation and foster customer trust effortlessly with Reviews AI. Streamline Google and Facebook review management and automate responses with two distinct modes: Suggestive and Auto-Pilot.

• Available on all plan levels.
• Rebilling is only available on the $497 Agency Pro Plan.

Review AI Pricing

• $0.08 per response.

Premium Triggers & Actions

Unlock advanced functionalities with LeadConnector (LC) Premium Triggers & Actions.

Seamlessly connect workflows to external systems without the need for costly third-party automation tools like Zapier, Make (formerly Integromat), or PabblyConnect.

Integrate services like Slack and Google Sheets, and handle inbound webhook actions within your workflows. Plus, you can rebill these executions to your clients at your preferred markup.

• Available on all plan levels.
• Rebilling is only available on the $497 Agency Pro Plan.

Premium Triggers & Actions Pricing

• $0.01 per execution (a quarter of Zapier’s base plan cost).

Yext Online Listings

Boost your SEO game with Yext Online Listings, a powerful tool that ensures your client's essential business information (address, hours, phone numbers, etc.) is consistently displayed across over 70 major websites. This creates valuable backlinks and enhances online visibility.

Yext Online Listings Pricing

• $30/month with a minimum three-month commitment.

WordPress Hosting

With roughly 43% of all websites built on WordPress, hosting these sites within HighLevel offers seamless integration. Although HighLevel hosts the WordPress site, users will still need to manage their website through their WordPress Admin account outside of HighLevel.

WhatsApp Integration

Unlock the potential of WhatsApp, one of the most popular messaging platforms, to enhance your business communication.

After extensive approval processes, HighLevel now supports WhatsApp integration, allowing you and your clients to leverage this powerful tool for business growth and management.

WhatsApp Pricing

• $10/month per sub-account to access the service.
• Additional conversation and template charges apply based on usage, with prices varying by country and use case.

HighLevel Add-On Prices

After signing up for a HighLevel account, you may choose to enhance your GoHighLevel experience with a variety of add-ons available in the GoHighLevel Marketplace, accessible through your account’s Agency view.

However, you can get the majority of these add-on prices a lot cheaper on the Fiverr freelance marketplace.

Basic and Advanced Account Setup

• Basic Setup: Jumpstart your GoHighLevel usage with a general account setup and a one-hour onboarding call with a GoHighLevel expert. Cost: $300 (one-time fee).
• Advanced Setup: Opt for a personalized account setup and five hours of consulting with a GoHighLevel expert to maximize your business growth with the tool. Cost: $1,000 (one-time fee).

Priority Support

Gain quick access to the support team, bypassing regular wait times. For expedited assistance and faster query responses, Cost: $300/month.

HIPAA Compliance

Ideal for businesses in the healthcare sector, this add-on ensures your account is HIPAA compliant with robust data protection measures. Cost: $297/month or $2,970/quarterly.

Eliza Agent

Streamline and nurture your leads effectively with the Eliza Agent add-on, tailored for agencies. Cost: $500/month for the first five login accounts, with additional accounts at $99/month each. Setup fees are $1,000 or $2,500.

White-Label Mobile App

Brand your GoHighLevel mobile app to enhance your agency’s professional image. This add-on comes in two options:

• White-Label Mobile App: Cost: $497/month.
• White-Label Mobile App and Zap: Cost: $1,491/quarterly.

Integrations with Zap

Extend GoHighLevel’s functionality by integrating with over 1,000 web services through Zap. Note that Zap integrations do not work on the mobile app. Cost: $50/month.

By leveraging these add-ons, you can tailor GoHighLevel to better meet your business needs, providing a more customized and efficient service to your clients.

Frequently Asked Questions

What are the current pricing plans offered by HighLevel?

HighLevel currently offers three main pricing plans to suit different business needs:

• Starter Plan: $97 per month, perfect for beginners.
• Unlimited Plan: $297 per month, ideal for established businesses managing numerous clients.
• Pro Plan: $497 per month, designed for agencies and businesses that intend to earn by reselling HighLevel.

What is an Agency Account?

An Agency Account serves as the central hub where you can efficiently oversee all sub-accounts within your agency. Acting as an umbrella, it allows you, the agency owner, to seamlessly toggle between and manage each sub-account with ease.

What is a sub-account?

Sub-accounts, also known as "Client Accounts" or "Locations," are the dedicated spaces where all the operations and data for each business you manage reside, including your own agency. This is where everything happens, from marketing campaigns to client interactions.

What Is In the Starter Plan?

Ideal for single business owners or digital marketing agencies just starting out, the Starter Plan provides a comprehensive introduction to HighLevel, helping you get a solid grasp of the platform before expanding your client base.

What’s Included:

• Workflow Builder: Create and automate workflows to streamline your processes.
• Campaign Builder: Design and manage marketing campaigns with ease.
• 2-Way SMS and Email: Engage in seamless two-way communication with your clients.
• Pipeline Management: Keep track of leads and sales processes efficiently.
• Landing Page and Website Builder: Develop stunning landing pages and websites.
• Standard Integrations: Connect with various tools and platforms to enhance functionality.
• Calendar: Manage appointments and schedules effortlessly.
• Email Builder: Craft professional emails for your campaigns.
• Power Dialer: Boost your calling efficiency with an integrated dialer.
• Call Tracking: Monitor and analyze your call performance.
• Google and Facebook Reporting: Gain insights from your ad campaigns on Google and Facebook.
• Attribution Reporting: Track the effectiveness of your marketing efforts.
• Reputation Management: Manage and improve your online reputation.
• Basic CRM Functionality: Organize and manage your customer relationships.
• Form and Survey Builder: Create forms and surveys to gather valuable data.
• Call Recording: Record calls for quality assurance and training.
• Website Widget: Enhance your website with interactive widgets.
• Intent Trigger: Automate actions based on user behavior.
• Email and Chat Support: Get assistance when you need it with email and chat support.

What is in the Agency Unlimited Plan?

The Agency Unlimited Plan is designed for established agencies or business owners looking to effortlessly manage a large number of clients. With this plan, you gain the flexibility to scale your operations without limits.

What’s Included:

• All Starter Plan Features: Enjoy every feature from the Starter Plan, ensuring you have a robust foundation.
• White-label Desktop: Present a professional image with a customizable, branded desktop app.
• Memberships: Create and manage exclusive memberships for your clients.
• Basic API Access: Integrate with other systems and customize your workflows using basic API access.
• Chat Support: Get prompt assistance whenever you need it with dedicated chat support.

What is in the Agency Pro Plan?

The HighLevel Agency Pro Plan is designed for agencies and SaaSpreneurs that intend to resell HighLevel and all its tools as their products.

Here’s what’s included:

• All Features from the Starter and Unlimited Plans: Enjoy every feature from the previous plans, ensuring a comprehensive toolset for your agency.
• Sub-Account Management: Manage unlimited client accounts with ease, each with its own separate environment.
• White-Label Desktop and Mobile App: Customize the platform with your branding, including a branded mobile app.
• Advanced API Access: Integrate and customize your workflows with extensive API capabilities.
• Priority Support: Access faster and prioritized support to resolve issues promptly.
• HIPAA Compliance: Ensure your account is HIPAA compliant, crucial for healthcare-related businesses.
• Eliza Agent: Utilize Eliza to streamline and nurture leads, enhancing your sales efficiency.
• Workflow AI: Leverage AI-powered workflows to automate complex processes.
• Conversation AI: Enhance customer interactions with advanced AI-driven communication tools.
• Content AI: Create high-quality content rapidly with AI assistance.
• Review AI: Manage and automate responses to online reviews, improving your reputation effortlessly.
• Premium Triggers & Actions: Unlock advanced automation capabilities without relying on expensive third-party tools.