How to adapt your marketing - Georgiana Laudi, Forget the Funnel [SaaStock How To Series]

"Learning as much as you can about your customers and delivering the best, most appropriate experience to them is still paramount here", said Georgiana Laudi, Growth Advisor & Co-founder of Forget The Funnel, on SaaStock’s How-To Series.

Last March, we all saw slowed, inconsistent growth. You were no longer able to rely on, or feel super confident about your existing marketing strategy.

Your existing customers were probably no longer looking for your solution and instead you had new customers coming your way. This called for plenty of learnings and iterations.

To ensure you are ahead of the curve and are adding value to your customers at all times, you should be doing social listening.

You need to make sure you are embedded in the communities where your customers are, where they are talking about their problems and their challenges and learning about what changes might be taking place in the market.

Only then will you be able to think of ways that your solution might actually address these problems that you've never really thought it could.

Learn more ways to adapt your marketing from Georgiana. Watch the full video on our YouTube channel. You can also read the full transcript on our blog.