How to Boost Your Website Ranking using SEO
What is SEO?
The internet is like every library in the world put together and has everything that you could need, but without search engine optimization SEO, nothing would be found. It has billions or trillions of books, and within the pages is the critical information you are trying to find within a specific topic. To sum it all up, SEO is a tool used to optimize what content will appear through search engine results. The search engine uses sophisticated algorithms and technology to return the best results.
What are the Benefits of using SEO?
- Traffic from your SEO efforts is free.
- Your traffic will be consistent once you're ranking high.
- You have the opportunity to reach massive audiences.
How does SEO work?
When you think about what a search engine is likely, google will be the first thing to pop up into your head. Google has crawling's which are commonly known as spiders that gather publicity available info from over the web. To attain knowledge, spiders start with a list of URLs and plant seeds that allow them to follow hyperlinks then to build an extensive index. All this happens in 0 secs to 1. The spiders then need to take all of this data back from Google servers, and this is called the "search index." The index goes through an algorithm that matches all that data with your query.
An algorithm is like the recipe, and within that, there are vital ingredients needed to make SEO work. Words matter as google will account for every word that runs through into the engine within a search algorithm. Titles also matter as these are embedded within <title></title> in HTML code. Titles will show any matches with the same words as your search. Links are also important, looking at the traffic of website visitors. Links that connect will build a stronger site's reputation and move it up higher with a search engine.
What is Link Building?
Link building is the process of acquiring hyperlinks from other websites around the web. Why you should use Link building is it helps generate popularity. Google uses a popularity ranking, which means the site is more likely to surface in search results; the more popular it is. Another reason why link building is vital is that it can provide your business with an additional value like building brand awareness.
Linking building follows the concept of E-A-T, which stands for expertise, authoritative, and trustworthy. This term comes from Google Search Quality Guidelines, a document that Google gives to its search quality raters, which are provided by people worldwide who rate the quality of Google search results. This way, google can check what sort of site algorithms are benefiting. The purpose of E-A-T is to match creditable sites that are trustworthy.
E-A-T is measured by:
- Expertise: The quality of the content of your website
- Authoritative: How values your website content is by other businesses and websites
- Trust: By how well people speak of your business or website.
What are the critical issues in the world of SEO in 2020?
A couple of issues with SEO that has come up is having bad backlinks. Backlinks mean that the link appears on a site with a poor reputation. Having a poor reputation could then lead to problems on your website linked to affect your organic search viability. Another issue is keyword stuffing, which is an optimization technique that is considered spam when the words often loaded into the meta tags within the code. Lastly, hidden links are an issue as a couple of words that cause a page to appear within the search engine don't have the words visible within the content. SEO is a powerful tool, but it can be hard for a start-up business to increase its popularity through the mass amount of information that is on a search engine.
Moving Forward!
Overall, SEO is an excellent tool as it can help you build better relationships with your audience and create more traffic to your site!