How to build customer loyalty with ‘lifetime returns’
Winning customer trust and building customer loyalty requires an ‘out of the ordinary’ approach. That’s precisely what Hong Kong’s sports goods retailer Decathlon is trying to achieve with its lifetime returns.
Many retailers cap returns at one year, but Decathlon decided to take a bold step and offer limitless returns as a “selling point.”
Speaking exclusively to Inside Retailer Decathlon’s Kent Lam, the strategy behind this decision was to build customer loyalty. “…to give customers confidence in our products.”
This is an excerpt from Mia Lindeque 's article.
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