How to Build a More Citizen-Centric Future of Mobility
What does smart mobility mean for you?
As a driver. As a parent, entrusting your child to school bus transportation. As a cyclist on your way to work or a jogger out for a run.
In the weeks leading up to Intertraffic Amsterdam, the leading global event for mobility, this question has been at the top of my mind. As thousands of industry professionals and government leaders make their way to Amsterdam with the mission of addressing mobility challenges and pursuing innovative change, we must consider how to make mobility safer and easier for all.
Mobility and safety are two concepts that impact our daily lives in countless ways. We drive to an office, to dinner with friends, to visit loved ones. Our children board school buses and we trust that they will arrive safely in time for class. We ride public transit to reach our destination of the day. Our humanity dictates that as members of communities, we crave connection – and transportation is the ultimate connector.
Every time we drive, walk, bike, or ride on a road, we trust that our mode of mobility will get us safely from Point A to Point B to live, work, and play. Roadways can be dangerous places, though.
While they connect people and places, enable us to participate in critical commerce and labor, and allow cities to flourish and grow, roadways can become unsafe environments.
According to the World Health Organization, approximately 1.3 million people die every year due to road traffic crashes. In the first half of 2021, the United States reported the largest six-month increase in motor vehicle traffic fatalities in the history of the Fatality Analysis Reporting System.
This is a long-standing challenge, and one that continues to challenge cities, communities, governing bodies, and citizens every day. Be it due to speeding, distracted or impaired driving, or limited resources to enforce traffic violations, roadway incidences have a direct impact on human lives with tangible costs to society.
I am proud to say that this is where Verra Mobility enters the narrative.
At Verra Mobility, we work tirelessly to serve customers at their highest point of need and enrich lives by making mobility safer and easier.
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Let’s break that down.
Smarter Solutions for Safer Communities
Verra Mobility is an established, end-to-end solutions provider with decades as a trusted partner in smart mobility. Our experience tells us that successful programs aren’t just about the camera systems that we supply or the locations our customers select for automated enforcement, but about the ability to deliver tangible, human-centric outcomes – from first site selection all the way through to public awareness. Whether it be toward safety or mobility, we are committed to driving the outcomes that our customers are looking for: like safer roads, smarter and more habitable cities, protection of vulnerable populations, and seamless public transport. This list of outcomes is growing and evolving, and we look forward to meeting our customers where they need us most.
Serving Customers at Their Highest Point of Need
Our purpose-driven agenda is anchored in service – to our customers and their communities. It could be to increase public safety or to streamline traffic management or to reduce intersection blocking. Our use case-driven approach allows us to target and address those needs directly and strategically in order to achieve the core desired outcome of a program. Verra Mobility is not only a technology provider, but a genuine partner to our clients and the communities they serve.
Smart mobility is fundamentally about making cities more habitable. And as smart mobility providers, we will continue to ask ourselves: how can technology drive a smarter, safer, more connected, and – most of all – human-centric future of mobility?
That’s the question we’re asking our more than 200 municipal clients around the globe. We hope you’ll join the conversation.
Prepare Financial Today, Live Purposefully Tomorrow.
2yNice article Mr. Tooker. I see this first hand in Phoenix. The City of Phoenix is making changes to streets to blend driving with bikes. I was sent a video to watch about a project near me, along with a survey. I am no expert, but applaud the City of Phoenix for making positive efforts and asking for feedback from the locals.