I help businesses boost their online presence and drive organic traffic with expert SEO and marketing strategies, including keyword research, on-page SEO, technical SEO, and content marketing.
Start by thinking about what your clients might be searching for. Here are some questions to consider:
What kind of legal services do you offer? Make a list of all the services you provide. This could include areas like personal injury, family law, criminal defense, estate planning, etc.
What problems do your clients have? Identify the common issues or legal challenges your clients face. For example, a personal injury lawyer's clients might be dealing with car accidents or workplace injuries.
What words do clients use to describe their problems? Pay attention to the language and terminology your clients use during consultations or initial meetings. This can provide valuable insights into the keywords they might be searching for online.
Popular Attorney Search Terms
2. Use Keyword Research Tools
There are tools that can help you find popular keywords. Some of the best tools are:
Google Keyword Planner: This free tool from Google helps you discover new keywords and see how often they're searched. Simply enter a keyword related to your services, and it will provide a list of related keywords along with their search volumes.
Ubersuggest: Ubersuggest offers keyword suggestions, search volumes, and competition data. It’s user-friendly and great for finding long-tail keywords (longer, more specific keyword phrases).
Ahrefs: Ahrefs is a comprehensive tool that shows you what keywords your competitors are ranking for, how difficult it is to rank for certain keywords, and other valuable insights.
3. Check Your Competitors
Looking at what keywords your competitors are using can provide valuable insights. Here’s how you can do it:
Visit their websites: Look at the titles, headings, and content on their pages. What keywords are they using?
Use tools like Ahrefs or SEMrush: These tools allow you to enter a competitor’s URL and see which keywords they rank for. This can give you ideas for keywords you might have missed.
Look at their Google Business listings: See what keywords they use in their descriptions and posts. This can help you optimize your own listing.
Best Keywords for Different Types of Law Practices
Each type of law practice will have its own set of keywords. Here are some examples:
Personal Injury Law
car accident lawyer: Clients looking for legal help after a car accident will search for this.
personal injury attorney: A general term for clients seeking help with any injury caused by someone else's negligence.
slip and fall lawyer: Specific to clients who have been injured due to slipping and falling.
workplace injury attorney: For clients injured at work and seeking compensation.
divorce lawyer: Clients looking for legal assistance in getting a divorce.
child custody attorney: For those seeking help with child custody arrangements.
family law attorney: A broad term that covers all family-related legal services.
spousal support lawyer: Specific to clients looking for help with alimony or spousal support.
Criminal Law
criminal defense lawyer: Clients facing criminal charges will search for this.
DUI attorney: For those arrested for driving under the influence.
drug charges lawyer: Clients charged with drug-related offenses.
assault defense attorney: Specific to clients accused of assault.
Estate Planning Law
estate planning lawyer: Clients looking to organize their estate and assets.
wills and trusts attorney: For those needing help drafting wills and setting up trusts.
probate lawyer: Specific to clients dealing with the probate process.
asset protection attorney: For those looking to protect their assets from creditors or lawsuits.
Optimizing Your Google Business Listing
Having a Google Business listing is essential for local SEO. Here’s how to optimize it:
Complete Your Profile: Fill in all the details about your practice, including address, phone number, website, and office hours. A complete profile makes it easier for potential clients to find you.
Use Keywords: Include your keywords in the business description. For example, if you are a personal injury lawyer, make sure to mention terms like "personal injury attorney" and "car accident lawyer."
Get Reviews: Ask your clients to leave reviews. Positive reviews help you rank higher in local searches. Respond to reviews to show you value client feedback.
Add Photos: Include photos of your office, staff, and any events or community involvement. This makes your listing more attractive and gives potential clients a better idea of what to expect.
Why Boston SEO Services?
At Boston SEO Services, we specialize in helping attorneys find the best keywords and optimize their websites. Our team of experts can guide you through the process, ensuring your practice stands out online. We focus on sustainable growth and real results, so you can trust that your investment is worthwhile.
Conclusion
Finding the best keywords for your law practice is essential for attracting more clients. By thinking like your clients, using keyword research tools, checking your competitors, and optimizing your Google Business listing, you can improve your website's visibility. And if you need expert help, Boston SEO Services is here to assist you every step of the way.
Ready to boost your online presence? Start finding those keywords today!
