How to Find the Right SEO Service for Your Small Business
For any small or local business looking to stay afloat, search engine visibility is a must. Running paid ads is a great way to get immediate visibility and highly targeted traffic, but it's crucial that you're working on your long-term organic visibility as well. The problem is, search engine optimization (SEO) is a complex marketing strategy that requires consistent effort over time.
And this is the conundrum. Local businesses aren't making use of one of the most crucial and effective marketing strategies for local businesses because of the very fact that they are a local business. Woof. You don't have time to do SEO, but you also don't have the time to learn enough about it to be able to hire the right small business SEO services.
And that's precisely why I've written this post. I'd like to change that for you so here's what we're going to cover:
Search engines are is where your customers are, and it is there that you need to stand out to them and stand apart from competitors. So let's get you equipped to do that.
Recommended by LinkedIn
What is small business SEO?
Before we get into the types of services an SEO agency provides, let's first make sure you have a firm understanding of what SEO is. Many business owners see search engine optimization (SEO) as an enigma that only those with inside knowledge can solve. Yes, an SEO service company will have the inside knowledge that you don't have, but knowing the basics is a must, and it can be broken down into simple concepts:
Let’s look at each component more closely.