How Hudl wins at employee performance management
As a software company that offers video analysis tools for sports teams, Hudl understands the value of performance reviews.
The company takes a unique approach to performance management, and uses a real-time feedback system and a feedforward culture as key drivers of its employee experience.
"...we realized many of those hours were eaten up by leaders' discussions behind closed doors about the outcomes of the process. We wondered if we could somehow shift our investment of time from talking to ourselves about ratings to talking to our people about their performance and careers—from a focus on the past to a focus on the future."
Their #RealTalk initiative has been instrumental in this change. Through this initiative, they strive to create a culture that encourages ongoing feedback and conversation between team members to improve performance and foster growth.
Instead of the traditional annual performance review, the company provides continuous feedback to its employees. This process allows for immediate improvement and engagement, as well as a more personalized approach to coaching.
Recommended by LinkedIn
According to Adam Parrish , former HR leader at Hudl, the #realtalk initiative benefits both team leaders and members alike. Employees feel valued and supported, leading to a more productive and positive work environment. Managers are also able to address issues as they arise, rather than wait for an annual review. By swapping traditional reviews and appraisals for continuous and real-time feedback, the Hudl team has seen a significant increase in employee initiative and engagement.
Furthermore, Hudl's feedforward culture encourages team members to focus on future-oriented feedback rather than dwelling on past mistakes. By emphasizing growth and development, employees are encouraged to take ownership of their performance and strive for improvement.
This is your cue to ask yourself if your performance management process fosters a culture of transparency, accountability, and, well, performance. And if it doesn't, your next cue is to make it so.
This is an excerpt from our latest blog post, where we have curated our favorite employee experience transformation stories. Head over to the blog to read more inspiring journeys of companies and leaders who revolutionized their employee experience and in turn, their business.