How Marketing Automation can help you become GDPR compliant

Are you, too, overwhelmed by the overdose of GDPR presentations that promise you the golden key to GDPR compliancy? Not sure which source to trust and what course to enroll in? We get it. But most of all, we do understand the risk of GDPR for your marketing operations. Even better, we can help you turn this risk into revenue. 

Intrigued by how we can truly help your business without overwhelming you? 

As the real question is how this will affect you as marketer, we believe the solution lies in its answer. Not in assigning legal counsels to define your GDPR strategy top-down. This would leave you little to no digital marketing opportunities to play with. Instead, you might already hold the key to this solution yourself. 

Ever heard of the saying: When life gives you GDPR, make lemonade out of it? Let’s turn the ailment into its own cure. If digitization and automation are to be used to their full potential, GDPR is the very case that allows for this great opportunity. The way we see it? 

Your very own Marketing Automation as the change agent! 

In a fully-covered one-day GDPR session, we will cover how technology and your marketing automation platform can help you to become GDPR compliant. Not top-down but bottom-up, in this session, we arm the digital marketer of today with the right legal language that meets their corporate responsibilities. We have invited guest speaker Jan Decorte, managing partner at KOAN Law. In legal compliance that meets your corporate language, Jan will guide you through very practical steps how to build the GDPR case in your corporate marketing environment as to gain optimal competitive advantage.

Kathleen Peeters, our Head of Operations and Consulting, will share first hand tips and an actionable list of next steps to take in your marketing automation platform and campaigns before May 25th.

After this training:

• You will discover new opportunities to drive genuine customer interactions.
• The legal terms explicit consent, legitimate interest, right to be forgotten,… will be part of your daily vocabulary.
• You will know what a compliant preference and subscription center looks like.
• You will be able to gate assets in a compliant way.
• You can run your marketing campaigns with peace of mind!

Find out more here

Looking forward to seeing you there!

Kathleen