How Marketing teams can integrate AI

AI in digital roles has gradually become a necessity; particularly for marketing teams. As AI continues to provide solutions for workforces and various processes, its use in marketing has become useful in creativity and efficiency. Although AI presents many solutions, there have been worries over its role in marketing and whether it could eventually eliminate the need for human marketers. 

Although we are some way from that reality, the possibilities of AI are continuously growing and with OpenAI announcing the launch of SearchGPT in addition to ChatGPT, traditional search methods are reaching new heights. 

Marketing teams can effectively integrate AI into their strategies and processes now and in the future to build positive results, but how? 

Personalise content recommendations 

One of the major benefits AI has brought is the ability to analyse customer behaviours and subsequently provide content or product recommendations. One way marketing teams can ensure consistent engagement or financial growth and conversion rates is to integrate AI into their content management systems, so each user or customer receives tailored recommendations according to their search or purchase habits. 

Customer support with 24/7 chatbots

Introducing chatbots in customer service has proven to improve customer satisfaction and efficiency. Away from a customer service standpoint, chatbots are a popular method for everyday users to find answers or solutions to their queries; notably with the likes of ChatGPT. However, 24/7 chatbots can improve customer satisfaction and trust, as they know wherever or whenever they require assistance, they’ll be able to get it. 

It also saves the need for human interaction during hours when employees won’t be available. Marketing teams can integrate AI chatbots to save customers time while pointing them in the right direction. 

Predictive Analytics for Campaign Optimisation 

By identifying patterns and historical data, AI presents the opportunity for marketing teams to predict the future success of marketing teams. As a result, teams can allocate sources more effectively whilst focusing on optimising their strategies and prioritise high-impact activities. 

Better understand your target audiences 

Among the high priorities for marketing and CRM teams is retaining customers. By integrating AI into marketing operations, presents opportunities to identify potential customers who have similar tastes and attributes to your existing customers and provide them with optimal services. Using results collected and analyzed by AI can allow you to directly appeal to customers who have the persona you want to target. 

SEO and Keyword Optimisation

AI-powered tools can monitor search engine algorithms and suggestion keyword optimisations in real-time. The main benefit marketing teams can gain is their content will remain relevant and continue to rank high in search engine results.  As a result, this boosts the organic traffic your website will gain. 

Voice Search Optimisation 

There’s no doubt that voice search assistants are on the rise, and marketing teams have begun optimizing their content for voice search. AI can assist by analysing voice search data to pinpoint frequently used phrases and questions, enabling you to optimize your content to better align with voice search queries. 

If you’re looking to build your next marketing team, get in touch with Blu Digital today to find out more about how we can help. Or if you’re intrigued about the rapid rise of AI, check out our media hub page for the latest updates. 

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