🕶 How to spy on your competitors for free
Joachim Eeckhout
The Science Marketer 🧬 Helping science marketing & communication professionals get inspired
Hello there!
I've been thinking for a while about how to make this newsletter more useful to science marketers. It so happened that Endpoints News decided to shut down their MarketingRx newsletter, which I thought was a great resource for pharma and biotech marketing. So, to keep the spirit of that newsletter alive, I'm starting my own "MarCom corner".
The goal is to give you a glimpse of what's new in science marketing and communication, and show good and bad examples of what's being done in the industry. I'll be testing this out for a few weeks to see how you like it, so please give me feedback so I know if it's relevant.
Oh, and of course I have a new article this week where I share the best competitive intelligence tools you can use in science marketing .
You can find it here as usual, and the MarCom corner is right below it:
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🗞️ The MarCom corner 🆕
A roundup of the latest news in science marketing and communication.
Here's what I covered this week:
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4moThanks Joachim! I am a big fan of Ubersuggest, even if I'm not a lot into SEO. But the tool is easy to learn and the page offers many free resources for digital marketing. Another tool I use is frase.io. It's specifically for SEO writing, but it also provides insights into what your competitors are talking about on their websites.
Social media marketer ⅼ I train/coach life science companies to generate visibility and leads on LinkedIn. 🧬🚀 ⅼ Professor of digital marketing 👨🏻🏫
4moHandy list, Joachim. I didn't know some of them but I'll use them in the future.