How a USA Spirits Ratings Medal will benefit your brand?
Malvika Patel
Editor and VP at Beverage Trade Network, USA Trade Tasting, London Competitions, Cannabis Drinks Expo, IBWSS, Sommeliers Choice Awards, Paris Wine Cup, and More!
Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine & spirits. There are so many spirits brands competing with each other for front row seats on a shelf, where they are the first ones visible to customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.
Your winning medal stickers can be used on your brand support tools. Some of the best places to showcase your USA Spirits Ratings medal would be:
1. Brand Deck
2. Sell Sheet
3. Shelf Talkers
4. Case Cards
5. Bottle Neckers
But wait, there's a lot more than a medal from USA Spirits Ratings can do for you. This is how a USA Spirits Ratings medal will help you in creating a solid impression on the spirits market across the globe.
Marketing Tools by USA Spirits Ratings
1. Winners to Get Maximum Media Coverage Through Global Drinks Guides Launched by Beverage Trade Network
Stories of winning brands featuring the distillery, distiller, and the winning products shall be picked up by the editors at the Los Angeles Drinks Guide, New York Drinks Guide, Chicago Drinks Guide, and San Francisco Drinks Guide - invaluable resources for spirits consumers in the USA, via the Beverage Trade Network.
2. Entrants to Get Customized Shelf-Talkers and Tasting Notes
This is a new feature that USA Spirits Ratings has rolled out this year, where all entrants will get the tasting notes and shelf talkers for their brands, written by the judges themselves, in a way that a bartender would talk to their customer.
3. Winners To Get More Awareness With GetDrinksDelivered.com
GetDrinksDelivered.com is an online platform that helps consumers see who's delivering near them. This is where they are able to buy directly from the distilleries. On GetDrinksDelivered.com, users will see the products that have won USA Spirits Ratings competition medals giving those products more exposure. GetDrinksDelivered.com gets thousands of users daily to discover who is delivering them and has a pick-up option.
4. Detailed Scores Feedback
Get to know how you scored on Quality, Value for Money, and Packaging.
5. Results to Go to 50,000+ Trade Professionals in the USA in the Beverage Trade Network Community.
News of your victory will reach the right ears, or should we say, the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the lookout to add new spirits to their profiles and portfolios.
6. Results will Get Press Awareness Among Media Partners of USA Spirits Ratings and will be Posted on BTN News, Bevroute News, and Bartenders Business
Our media partners, BTN, BevRoute, and Bartenders Business will provide extensive coverage in their press as well as social media. Let your spirits brand shine in a global spotlight with year-long social media support, targeted for the USA buyers of spirits.
7. Results to Go to 20,000+ Top Buyers of USA
Yes, we will also be sending the results to around 20000+ top buyers in and around USA. We believe that the spirits buyers are the real influencers when it comes to on-trade spirits trends. A spirits buyer’s suggestion is highly valued by the on-trade customers.
8. Buyers will See Your Package Giving Your Brand Great Exposure.
High-profile buyers will take a look at your packaging too. The judges will see the packaging and give a score out of 100 based on how appealing it would be for the average spirits buyer, based on their industry knowledge. The parameters they would be evaluating would include factors like appeal, clarity, uniqueness, and so on.
9. Global Digital Awareness All-Year-Round
Winners get year-round social media support along with the press support from us as well as our media partners BTN and BevRoute.
10. The Certificate will be Sent Digitally
Get your certificate delivered to you digitally. There are endless ways you can use those certificates and medals. Use them in your supply pitch to highlight your victory at one of the leading spirits competitions around the world.
Key Dates:
International Registration Deadline: May 20, 2021
Domestic Registration Deadline: June 30, 2021
Warehouse Deadline: July 5, 2021
Judging: July 25, 2021
Winners Announcement: August 10, 2021