How and why you should revisit old videos to create new content
James Quayle
Videographer & Photographer 🎥 🎬 🎦 Helping businesses understand & integrate video into their most important activities
If you’ve been in a business a little while it’s likely that you’ve got some videos hidden away on a server somewhere that neither you nor anyone else has looked at in months, if not years. You may consider these videos too old to use now, but I’m confident to bet that there is a lot in them that is still relevant to your business today.
Creating fresh video content is important, not just promotional videos for your products and services, but also quick fire, unpolished videos for social media. And yet there is a lot you can do with old video footage that with a little bit of re-editing, some fresh graphics, maybe a new music track, you can make a great new piece of content with very small amount of time and money input.
At Warpline, we look at how we can repurpose our old videos all the time, and I wanted to share with you some ways that you can revisit your old videos and turn them into fresh new content.
SHOUT ABOUT YOUR BUSINESSES JOURNEY
We all love a good success story, it’s interesting to see how companies have developed and evolved over the years. If you made some videos when you first started, why not revisit them, film a few new bits and make a video talking about how you’re business has changed over the years.
Make it fun but not too long, its a nice piece of content to send out to clients who have been with you a while, sales leads and prospects who are just getting to know you and share it amongst your network on LinkedIn.
RE-SHARE OLD ADVICE
No doubt you’re industry has moved on since you filmed your last batch of informative videos, but it’s likely that the meat of your thoughts, ideas and opinions are the same. Look through your old videos and work out what’s still relevant. If it’s been a while since you shared them it’s likely your clients and network have forgotten about them. Simply sharing them again will give them a new lease of life and you likely won’t need to do anything beyond perhaps updating your logo if you’ve gone through a rebrand since then.
USING LETTERBOXING TO REFORMAT THEM INTO SQUARE VIDEOS FOR FACEBOOK, INSTAGRAM AND LINKEDIN
If you worked with a video production company, marketing agency, or you filmed them yourselves, the videos you have are probably in a landscape format. Now, not to confuse you, this is, alway has been and always will be the standard video format. However this offers up a whole new world of editing options to make these old videos looking brand spanking new.