How's Your Retention Process?
Adriana R.
Business Process Consultant | Neurodiverse Business Ops & Systems Strategist | Tech Writer | Succession Planning Specialist| Documenting your processes today, so you can pass the torch tomorrow.
You don’t have a lead generation problem, it’s retention.
We spend a lot of time trying to gain more attention from “new” people and we tend to miss the ways we can keep the people we already have in our network/pipeline.
Here are a few things you can do to stop focusing on “dominating” your space and focus more on keeping your current folks happy and singing your praises.
1) Be customer/client focused
This can look like getting feedback from current clients/customers, asking them what kind of features they would enjoy, and putting on “lunch & learns” surrounding your products/services so everyone can make informative purchases.
2) Above and Beyond Customer Service
People talk about their experiences. If you can find a way to make their experience one of a kind, others will do the marketing for you.
3) Personalized Rewards
When you know your customer base, you’ll learn what excites them most. Come up with reward programs that go above and beyond what “others” are doing.
For example, you can give a higher cash reward when they hit a certain number of referrals, give bigger discounts, send mail, etc. Like everything, these things will vary based on what you’re trying to achieve.
Ensure you have built systems to not only bring in new clientele but to also keep them.
Need an audit on your current Operational Processes? Comment the word "AUDIT" and I'll reach out via messenger to get a conversation going!
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