Huawei features in BrandZ™ Most Valuable Global Brands Top 50 for the third consecutive year
Huawei increased its brand value by 22% in the past year and now ranks 48th in the Top 100 Most Valuable Global Brands according to the latest BrandZ™ report published earlier this week. The annual brand study, compiled by WPP and Kantar Millward Brown, notes that Huawei has now featured for the third consecutive year in the Top 50 global brands, as Chinese brands outperform their U.S. counterparts for the first time in the study.
The total brand value of BrandZ™ Top 100 reached US$4.4 trillion seeing an increase of 204% over the past twelve years. The total net growth of all listed brands is now close to US$750 billion with all categories achieving full growth for the first time on record. Technology companies by far lead the global list taking eight out of ten places in the Top 10, with a combined brand value of more than half (56%) of the total brand value of the Top 100 companies.
Chinese brands are arguably the most eye-catching group in this year’s edition of the BrandZ™ report, now in its thirteenth year. Tencent, Alibaba and Huawei are just some of the leading names among the fourteen Chinese companies whose total brand value increased by 47% year-on-year. China’s brands have also seen their growth rate surpass that of their U.S. counterparts for the first time in the study. It is the fourth consecutive year for Huawei on the BrandZ™ Top 100 Most Valuable Global Brands. The company’s brand value and ranking have grown steadily year-on-year thanks to the strong performance of smartphones, tablets and the brand’s global expansion.
The rising influence of Huawei has not gone unnoticed in other major brand studies. Last week Forbes revealed its Most Valuable Brands of 2018 list in which Huawei, with a value of $8.4 billion, ranked 79th in the Top 100 as the sole Chinese brand. Earlier in February this year, Huawei was listed 25th on the Brand Finance Top 500 Global Brand Value of 2018 with a brand value of US$38.046 billion.
According to Ipsos, in 2017, Huawei's global brand awareness and consumer consideration increased to 86% making it the fastest growing brand among global technology companies in the past six years. Brand perception and attributes such as technology leadership, design and trustworthiness have all gradually surged.
BrandZ™ Most Valuable Global Brands is the only brand valuation study to combine interviews with over three million consumers globally with analysis of the financial and business performance of each company. Now it is the world’s largest and most definitive brand equity platform.