I love diversity. I mean, the real one.

I love diversity. I mean, the real one.

Look at Chief Raoni. Would your company hire this guy ? Probably not. He does not speak globish (ie a set of two thousand english words which now form the basis of the global village culture, from Auckland to Seattle, from Shanghai to Berlin, from Cape Town to Stockholm). Does not have an Equinox gym membership. Has no Iphone 7Plus. Did not graduate from an Ivy League University. Does not (probably) drink Starbucks coffee (but knows something about herbal tea). Does not know anything about holocracy, AI, IoT, reverse mentoring, essentialism, uberisation . The only "open space" he knows is his tribe's hunting ground, as vast as Northern Califonia. He will never be business formal or worse, "business casual".  His tribesmen do not need to do the Boston marathon to walk hundreds of miles per month.

But he's the most fantastic marketing& communications guy you ll ever meet. Thanks to him, a few years ago, the entire world realised that the Amazon rainforest, the planet's lungs, was being destroyed at a crazy pace. Amazon is not yet safe, but immense progress has been made.

I like diversity when it's real, Chief Raoni style. I do not like when diversity is in fact uniformity. When visible or invisible minorities can only succeed if they adopt the walk and talk of the majority, as we  see it on the news, net, TV series. The more the world speaks about diversity, the more you see the same brands, people, food everywhere. True diversity does not mean to lose its identity, but rather to leverage it to bring something truly unique in the lives and carees of others.

I wait for the day when I ll do business with South Korean executives dressed in traditional Hanbok style. I envy the explorers and traders of the past centuries, who were much more open minded and businesswise than most of us now. A time where people were proud of who they were and did not need to dress and speak like a Harvard graduate to succeed in life.

My concern is that the more we say we are diverse, the more we expect the "diverse" to be like us. It's interesting to see that some countries- on the verge of total Westernization- are now building the highest skyscrapers, just to affirm that in a horizontal, plane, egalitarian world, there is still a need to stand out from the crowd. Those skyscrapers are like totems signaling the existence of a particular tribe, with its own history and culture. It's sad to see that when some minorities want to dress in a particular way, some countries enact laws to prevent them from being themselves. "When in Rome, do like the Romans do". Nothing has really changed in 2,000 years.

Chief Raoni will never be like (most of) us. His radical difference shows the true meaning of diversity, and all the good things it can bring to our world.




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