Immersive Insights 28/03/24

Nissan Launches Metaverse Studio for Traffic Safety Education and Heritage Cars Interaction

Nissan Motor Corporation unveils the Nissan Heritage Cars & Safe Drive Studio, a metaverse platform aiming to educate visitors on traffic safety while providing an immersive experience with iconic heritage vehicles. Developed in collaboration with universities and traffic safety experts, the studio features interactive exhibits highlighting different eras and safety lessons, showcasing Nissan's commitment to innovative education initiatives.

Nokia Unveils Ambitious Strategy to Meet Soaring Network Demand Driven by Metaverse and AI by 2030

Nokia is preparing for a substantial increase in network demand by 2030, fuelled by the rise of the metaverse, Web3, and artificial intelligence (AI). In its Technology Strategy 2030 report, Nokia outlines plans to address this surge through significant investments in network infrastructure and services. The company anticipates a 22%–25% rise in network demand, driven by the mainstream adoption of generative AI and virtual reality devices. Nokia is strategically positioning itself to capitalise on emerging technologies, including the metaverse, human augmentation, spatial computing, and split processing, with a focus on enhancing network capabilities and exploring new business opportunities. The company's forward-looking strategy aims to revolutionise connectivity and digital transformation, leveraging advanced network infrastructure and cutting-edge technology to create smarter, more efficient networks for the future.

Virtual Reality Used to Detect Early Signs of Alzheimer's Disease

Researchers at the University of Cambridge have utilised virtual reality (VR) technology to identify early warning signs of Alzheimer's disease by assessing spatial navigation impairments. In a study involving 100 asymptomatic adults aged 43 to 66, participants navigated a virtual environment wearing VR headsets, revealing spatial navigation deficits, particularly in men. The findings suggest the potential for developing a diagnostic tool to aid in early and accurate detection of Alzheimer's, crucial for timely intervention, especially with the emergence of anti-amyloid treatments. The study, jointly funded by the Alzheimer's Society and an MSD research grant, underscores the importance of further research on gender-specific vulnerability to Alzheimer's and its implications for diagnosis and treatment.

Orsay Museum Celebrates 150 Years of Impressionism with Virtual Reality Journey

The Musée d'Orsay in Paris commemorates 150 years of Impressionism with an unprecedented exhibition, "Paris 1874: Inventing Impressionism," featuring a VR experience that transports visitors back to the movement's inception.

VR helmets, guests immerse themselves in April 15, 1874, joining iconic artists like Monet and Degas at the independent show that birthed Impressionism. With 160 paintings, including Monet's "Impression, Sunrise," the exhibition showcases the movement's revolutionary spirit, capturing everyday scenes in rapid brushstrokes. Co-curator Sylvie Patry highlights Impressionists' interest in modern life's immediacy and change. The exhibition, running until July 14, offers a nuanced view of Impressionism's evolution, juxtaposing works with those of traditionalists. The VR experience extends until August 11, coinciding with the Paris Olympics.

York Students Explore Climate Science with Augmented Reality Tool

Primary school children at a York British Academy chain engaged in hands-on science learning with an augmented reality (AR) tool developed by the Epic Sciences research project at York St. John University . The AR system, funded by Epic Games , enabled students to visualise climate change-related concepts, including habitats and renewable energy, using 3-D visuals projected from hand-held tablets. Led by project leader Warren Fearn and science expert Dr. Katy Bloom, the initiative aims to revolutionize science education for primary-age children by making it more interactive and engaging. The successful workshops highlighted the potential of AR in classrooms, fostering excitement and curiosity among students about scientific exploration. Future plans involve further collaboration with schools to integrate the AR tool into regular classroom learning.

GOLF+ Wins Sports Business Journal Award for Best in Extended Reality

GOLF+, a mixed-reality platform allowing fans to compete against PGA TOUR pros in real-time, earned the prestigious "Best In Extended Reality" award at the Sports Business Journal Awards: Tech. Launched in 2021, GOLF+ has attracted over 1 million players who have collectively hit over 1.5 billion shots. Notable features include challenges like "Beat the Pro" competitions and VR FedExCup Playoffs. The innovative partnership between PGA TOUR and GOLF+ integrates data, video, and competitive gameplay into live professional events, offering a unique experience for gamers and TOUR fans alike.

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