The Impact of Conversational AI on the Renters' Journey

We're back with another Multifamily Marketing Minute and this is a quarterly favorite - the PERQ MMQ.

We know multifamily marketers love data. After all, what's better than being able to look at data points to see improvements (hopefully!) in your KPIs and other key metrics. We also know multifamily marketers are stretched thin and don't necessarily have the time to dig into every piece of data to determine the key takeaways. That's where the MMQ comes in. Each quarter, we analyze roughly a MILLION multifamily prospect interactions. From there, we put together insights around common themes and trends.

This quarter, it's all about conversational AI. We know, you're reading about AI everywhere, but this is about AI specifically as it relates to multifamily. AI provides information to prospective renters to save time for onsite teams, and it's always on. While nearly everyone in multifamily is coming around to the importance of eliminating workload for onsite teams, discussions around the the impact of using automation rarely go beyond an analysis of the time saved.

In the report, we discuss the various channels where you can employ conversational AI and the drastic impact that can have on your properties.

We call this newsletter the Multifamily Marketing Minute for a reason - we want to keep things brief while keeping you in the loop on the latest trends in the multifamily industry. So with that, if you are ready to dive into the full report, grab a cup of coffee, put your data hat on, and let's go.