The Importance of Having an Online Voice
POOJA KUMAR
Trying to create an unique club for children to get access to Healthcare, Entertainment, Extra curricular activities ,Sports, Fitness ,Events and Competitions
The Indian economic landscape is changing drastically with a rising consumer demand curve. Small and medium businesses form the backbone of the Indian economy. In the last decade, the SMB ecosystem has transformed in a big way with the advent of website builder tools which incorporates online voice, and the rise of digital technologies and a more evolved consumer.
By the year 2020 India is estimated to have 650 million active internet users. Indians are quickly becoming digital customers, looking for products and services online, especially on mobile devices. Recent estimates released by TRAI suggest that there are 1.03 billion mobile subscriptions in India.
The Internet as a Great Opportunity
To meet consumer demand, and gain profitability and scale, SMBs are leveraging digital technology to their advantage. The SMB industry is witnessing clear benefits of taking businesses online such as, faster growth, larger geographical market reach and increased revenue generation. SMBs are using digital technologies to cater to customers accessing and consuming content via mobile, in local languages. This is leading to the generation of new outreach channels for small businesses to set up their online presence and offer multi-media regional content.
The Creation of an Online Voice – Website Builder Tools
SMBs have an edge when they choose the right domain name and extension to increase search ability and create a brand impression. A.com domain strengthens brand recall, expands the audience reach and is the most preferred domain name with SMBs in India. The State of the Domain Name Industry in India report by Zinnov, purports that 79% SMBs in India prefer .com for its audience recall factor.
The Rise of ‘Online Voice as a Service’
With automated website creation services SMBs can establish a strong web presence and increase their accessibility and conversion rate as visitors are much more likely to take action on a website rather than a social media page. More and more businesses are now entrusting automated website creation service providers to manage their image to the online world.
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