Impress with WordPress - What are the advantages?

Contributed by Rajat Meshram

In today’s age, having a website for your business is a no-brainer. It need not have cutting-edge tech or e-commerce capabilities since they may not be as relevant for every category. 

But since almost everyone is doing their discovery for everything online now, having a basic site serves as a common digital front for users at all stages of the funnel, including the ones that are just browsing for answers & the ones who are eager to buy. 

Websites help you capture priceless first-hand user data, redirect people to your social & ther digital channels, share long-form info about your product or service which may not be possible on other platforms, have a direct communication line with customers via AI Chatbots, and of course, get direct sales.

If you’d like us  to develop a site that has all of the above (and more). get in touch with us today - https://bit.ly/Schbang-Tech 

While adding all these features can feel daunting (and expensive), many CMS (Content Management System) platforms nowadays have made it easy to launch your site. 

But amidst all the no-code options, WordPress continues to stand out as a reliable & timeless base - we've used it to build high-performing websites for many partners (including Tata Communications, Jio World Plaza & Avaada).

In this article, we'll share some reasons why we think its a great option in many cases!

1. It’s user-friendly, free & scalable

WordPress.org is an open-source software so you’ll only need to pay for hosting space, your domain & any developer/designer-related costs. 

As for actually designing a site on WP, it’s free forever. 

It works on interchangeable Themes, which are pre-build base templates that can be customized to your brand’s identity & needs. 

While some coding may be required to add advanced features, most of it is easy to manage without a line of code. 

In fact, there are thousands of plugins, both free & paid, developed by the community to do everything from newsletter popups to live chat box. 

The dashboard & analytics reporting is intuitive. Plus, drag-&-drag Editors like Elementor or Gutenberg work just like Canva so any business manager or owner will find adopting WordPress easy.

2. Built for search, mobile & e-commerce 

WordPress seems to have been built to be future-ready. First, it’s designed with search engines in mind, which means better visibility and more visitors for your site. With plugins like Yoast SEO, you can further optimize your content with meta titles, tags, alt image descriptions, etc. to rank higher in search results.

Second, most of the themes are responsive for mobile screens (or at least customizable enough to adapt your designs seamlessly), which is crucial in today’s age, given that most of the traffic comes from hand-held devices. 

Third, with WooCommerce, WP’s native e-storefront plugin, you can host thousands of products & manage large inventories at a fraction of the cost it would take to put them on other third-party e-commerce tools. 

Plugins can help you customize the store’s look, trigger automations to upsell & cross-sell products, set up express checkout, and send customers invoices or package updates. 

3. Has an in-built blogging function

Going back to the point on SEO, having a large content library that’s relevant & useful to your target users is crucial for your business’ success in the long-run.  

WordPress has an in-built Gutenberg blogger, which means you can easily write & publish blogs in a minute, not to mention, on the go, too, because it has a mobile app.

You can add rich media to your blogs (like HTML, social embeds, videos, photos, tables, click to tweet buttons, further reading recommendations etc.) to enhance user engagement & reduce bounce rates.

The posts can be categorized, tagged with keywords & scheduled to go out at later dates. Lastly, With plugins like Disqus, you can moderate comments & enable social sharing. 

4. A thriving community

As it’s open source, WordPress has a vast and active community of users, developers, and enthusiasts.

This community is constantly sharing guidance & free resources through forums, blogs, tutorials, and official documentation.

This means that you’re more likely to find solutions to your problems with a few searches or comments on forums.

5. Strong Security 

With user privacy & safety becoming a hot topic, ensuring that your site is secure from hackers or malicious third-parties is a non-negotiable. 

WordPress has a reputation for being one of the safest CMS on its own but there are dedicated plugins like WordFence & Jetpack that take care of this for you. 

Conclusion

So those were some of the biggest advantages of choosing WordPress for your brand’s website project. 

Want us to develop a stunning, well-optimized site that gets you results. Get in touch with us today - https://bit.ly/Schbang-Tech