Improve Your Customers’ Health—and the Health of Your Bottom Line—with Medicare Advantage Fitness Programs
By Lourdy Soto, Sr. Director, Client and Broker Engagement
In 2023, millennials may carry the day as the largest generation, but baby boomers should not be a forgotten segment of your sales portfolio. Not by a long shot! This impactful cohort, currently observing birthdays between 59 – 77, commands the most spending power of any U.S. generation. And there’s a lot on their minds—ranging from their investments to their next travel destination to their health care.
For health insurance agents and brokers, the timing presents an opportunity to expand your portfolio and enhance your business growth by helping clients invest in one of their most valuable assets: their personal health and fitness.
It’s no secret that physical fitness has a greater impact on health than most any other lifestyle choice. Studies show that regular physical activity can strengthen bones and muscles, reduce risks of falls and diseases, improve brain health, enhance weight management, and increase abilities needed to complete daily activities, like grocery shopping and house cleaning. That leads to fewer hospitalizations, fewer costly medical procedures, and long-term reductions in health care costs. Who wouldn’t want to reap those kinds of benefits?
Brokers can help clients embark on (or continue) a fitness plan through Medicare Advantage fitness programs. Not only do such programs help clients live healthier lives, but they can help your clients be more socially connected—a key benefit in an era where the U.S. is experiencing an “epidemic of loneliness and isolation.” According to the U.S. Surgeon General, about one-in-two adults in America have reported experiencing loneliness. Research shows that loneliness and isolation are linked to insomnia, depression, anxiety, inflammation and disease, pain, and shorter life span.
One such fitness program is the Silver&Fit® program. The features of this increasingly popular program will make you a hero with your clients who value their health and happiness. Program highlights include:
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The Silver&Fit program serves 4.8 million eligible individuals. More importantly, 98 percent of members say they are satisfied with the program, and more than a quarter of members surveyed said their health is better than the previous year. That’s the kind of feel-good program many brokers are clamoring to share with their growing list of baby-boomer clients!
To learn more about the Silver& Fit program and how it can further improve the health of your clients while improving your bottom line, please contact me at lourdys@ASHN.com, or reach out to agentinfo@silverandfit.com.
Lourdy Soto is Senior Director of Client and Broker Engagement, American Specialty Health Fitness.
Silver&Fit is a product of American Specialty Health Fitness, Inc. (ASH Fitness). ASH Fitness is a subsidiary of American Specialty Health Incorporated (ASH), which provides health plans, employer groups, associations, and others with a wide range of health management, fitness and exercise, and clinical programs to improve the health of their members or employees. Silver&Fit and FitnessCoach are federally registered trademarks of ASH.