Informed Customers are Confident Customers

In the dynamic landscape of e-commerce, the quest to enhance sales performance without resorting to discounting products is a challenge that businesses constantly face. The key lies in engaging with shoppers, instilling confidence, and leveraging quality user-generated content (UGC). Here's how you can increase your Average Order Value (AOV) and witness your sales soar.

1. Utilize Quality UGC for Maximum Impact

When you harness the power of UGC, you're not just showcasing products – you're creating confidence, instilling trust, and generating up to 62% more revenue per visit. Our solutions provide the tools to connect with your dream audience, offering unparalleled ROI both online and in-store. Discover the impact on your revenue with our UGC Value Calculator: UGC Value Calculator

2. Instill Shopper Confidence with Reviews

Informed customers are confident customers. Reviews play a pivotal role in purchasing decisions, with 93% of shoppers considering them. Syndicate reviews across our vast network of 1,750+ retail channels to maximize their impact. Under Armour experienced a significant increase in conversion by collecting and syndicating over 300,000 reviews. Leverage the size and breadth of our network to turn one review into thousands.

3. Stand Out in Search Results

Increase your product discoverability by bolstering your review content. The better visibility your products have in search results, the more likely you are to attract prospective customers. Ranking higher than your competition can have a material impact on your bottom line. Ratings & Reviews is the solution to elevate your search rankings and increase sales.

4. Connect with Customers for Lasting Impressions

Responding to customer questions and reviews is not just good practice; it's a strategy that pays off. Approximately 48% of shoppers are more likely to purchase when they see a brand or retailer responding to reviews. Our Connections and Questions & Answers products facilitate 1:1 dialogue at mass scale, reducing return rates, lowering support costs, and increasing customer satisfaction.

5. Download Our E-Book: How to Build a Winning Review Collection Strategy

As more shoppers turn to online reviews to make decisions, it's crucial to have a robust UGC collection strategy. Our e-book covers everything from post-interaction emails and sampling to mining social media and building your army of advocates. Maximize your UGC collection strategy by downloading the e-book: Get the e-book

Success Story: Burt’s Bees Drives Retail Channel Sales with Consumer Content

Learn from Burt's Bees, a success story in leveraging consumer content to address growing consumer demands for all-natural products. By incorporating consumer content and sampling into their marketing strategy, they achieved high review volume at the time of product launch, supporting sales in the retail channel and gathering early product feedback. Read more about their success here.

In conclusion, the key to increasing AOV lies in actively engaging with shoppers, leveraging UGC, and adopting strategies that create lasting impressions. Elevate your business, boost conversion, and watch your sales soar by implementing these proven techniques.

About the Author: Ilze Ribeiro is a seasoned professional at Bazaarvoice dedicated to helping businesses thrive through effective engagement and user-generated content strategies.

For inquiries and further discussions on optimizing your sales performance, feel free to reach out:

Ilze Ribeiro Bazaarvoice Email: ilze.ribeiro@bazaarvoice.com

Connect with Ilze on LinkedIn for more insights and industry updates.

You