Innovations Uncovered: MRMW EU Sneak Peek & MRMW NA Rewind
Merlien Institute
A world-class B2B events organiser and think-tank for market research, insights and innovation professionals.
This month's newsletter features exclusive speaker interviews for the upcoming MRMW EU summit in Berlin and video highlights from our successful MRMW NA conference in Atlanta.
We had the pleasure of speaking with Joel Renkema, Global Head of Insights, and Sofia Bergström, Strategy and Insights, from IKEA, who shared their perspectives on the importance of understanding and actioning insights within organizations. Additionally, we caught up with Vicky McKeown, Head of Products Research, R&D at BAT. Vicky discussed the challenges of measuring and translating intangible metrics into usable data and stressed the need for deeper qualitative and nuanced analysis.
We proudly invite you to celebrate MRMW NA's success in Atlanta with us! Join us to watch the event highlights and relive the most engaging moments, dynamic discussions, and cutting-edge insights shared by industry leaders. The link is provided below.
Happy Reading!
Your Merlien Team
Featured articles:
Explore IKEA's insights integration approach! Read the interview to understand how they turn research into actionable strategies. Read more.
Read how Vicky McKeown from BAT navigates the challenges of measuring customer satisfaction and shaping product strategies. Read more.
Video highlights from MRMW NA in Atlanta! Watch here.
Upcoming events:
Once again MRMW presents a cutting-edge agenda jam-packed with client speakers from industry leaders including Nestle, Ericsson, BAT, Philips, Givaudan, Burger King, Reckitt, RBI, and many more. With a heavy focus on getting "future ready" key topics evolve around digitalization & AI, new skill requirements, dealing with new generations of consumers and innovative new research approaches. Reserve your seat now!
With over a decade of experience running some of the world’s best Market Research events in Europe, Asia and North America, we are now introducing MRMW to the Middle East, based on the repeat demands from our community. Discover how experts vet and use tools, build in-house vs. outsource and plan for the future at MRMW MENA 2024!
The Research Club is a not-for-profit organisation providing networking opportunities within the Market Research sector. Networking is an essential part of our roles and has proven to be a valuable tool in building strong connections, a way to expand your knowledge, learn from the success of others, attain new clients and tell others about your business. It’s also a lot of fun! Check out their upcoming events here.