An insight into: sustainability, healthcare cleaning & more

It's time to explore the latest Interclean newsletter! This edition zooms in on sustainability, examines trends and challenges in healthcare cleaning and sweeps through the Chinese cleaning and hygiene market.

What do the experts say about sustainability?

At Interclean Amsterdam 2024, numerous experts delivered insightful presentations. The Sustainability Stage, in particular, featured several fascinating discussions. These sessions provided valuable perspectives on sustainability in the cleaning & hygiëne industry. Here are a few notable quotes from the experts:

1. "There are green certificates that look, feel, smell and taste real... but are FAKE."
2. "Hand dryers are not hygienic at all."
3. "Should hygiene paper be white?"

Discover the key takeaways from the expert presentations captured in a cartoon, providing a visual summary:

Go to cartoon >

Ask the Expert

Dr. Alexandra Peters: Scientific Lead for the Clean Hospitals Association

1. Can you tell us about current trends in Healthcare Cleaning?

"Some recent trends that I've been noticing are definitely in the automated room disinfection space. There are also trends in being able to manage data of where people are cleaning, how they are performing, and how much time is being used. So there's a lot of automation on the human factor side. There are more connected rooms and ways to optimise different cleaning activities (…)."

2. Can you tell us about challenges in Healthcare Cleaning?

"The current challenges remain that environmental hygiëne is traditionally a field that is not invested into by healthcare instutitions. It's underfunded, it's undervalued. The people that are actually doing the cleaning are also undervalued and underpaid. And they are not given the attention, or the management, or the training, or the salaries that they deserve (...)."

Top tips for entering the Chinese cleaning & hygiene market

The Year of the Dragon brings promising winds of change, not just for Chinese tradition, but for the professional cleaning and hygiene industry. The Dragon symbolises auspiciousness, imperial power, nobleness, honour, luck, and success in Chinese culture.

China is fast becoming one of the major players in the global cleaning arena. With a growing awareness of health and sanitation, China presents a land of huge opportunity for international players. But conquering this exciting market requires more than just luck and good fortune. Interclean's guide "Top tips for entering the Chinese cleaning and hygiene market" serves as your guide for helpful strategies to unlock the potential of China’s hygiene landscape.

We’ll dive into the cultural nuances, tackle regulatory hurdles, and unveil consumer preferences that hold the key to success. From understanding Chinese business culture to finding contacts, establishing local partnerships, leveraging your brand and winning over buyers, you’ll discover a comprehensive toolkit to carve a strong presence in this expansive market.

Download guide >

Mark your calendars:

• Interclean Shanghai 2024: taking place from 11 to 13 December at the prestigious Shanghai New International Expo Center (SNIEC)
• Interclean Amsterdam 2026: taking place from 14 to 17 April at RAI Amsterdam