- Brat vs Charm Summer | “Brat summer” has competition as Clairo has released her new album, “Charm,” which is more mellow and melodic than Charli XCX’s electropop dance album. Fans of both artists are discussing the contrasting styles on TikTok and choosing which album resonates more with their summer vibe, thus sparking dichotomy between “Brat summer” and “Charm summer."
- Auramaxxing | What began as a simple method to pursue self-improvement, "Auramaxxing" is now sweeping TikTok, with young men sharing changes in their overall energy and presence. Creators like Frank Meki have been documenting their journeys of elevating their auras, which can include working on social skills, attempting to grow taller (heightmaxxing) and changing their wardrobes. Meki says, "I feel like it's a new term for being cool... Auramaxxing is just taking care of yourself and also knowing who you are as a person first before you try to show other people."
- 🫶 Shoutout to the day ones 🫶 | Once you’ve made it big on social media it’s easy to forget who supported you from the very beginning. This thoughtful trend has been all over TikTok with users who have amassed thousands of followers giving a special shoutout to their very first follower. Not only is this an easy trend to participate in it’s also a fun way to interact with fans in a genuine way.
- 3 Hour Flight, No WiFi | Earlier in the week, al3xellyson posted a video on TikTok saying '3 hour flight, no wifi convince me someone famous commented' which led to several brands, creators, celebrities and athletes commenting. The video now has 25 million views, 3 million likes and 25 thousand comments. Thank you TikTok for always keeping us entertained.
Instagram and Facebook Updates:
- Instagram has introduced a new feature that allows users to add multiple music tracks to their Reels.
- Meta is leveraging its AI capabilities to introduce AI-generated comment summaries for Facebook posts.
- TikTok has partnered with Eventbrite to allow creators and fans to promote Eventbrite links within their videos.
- TikTok has also partnered with DistroKid to help independent musicians enhance their presence on the app.
- X has introduced a new tool called "Trend Genius," which uses AI to optimize ad placement during peak conversation times.
- X is expanding its Community Notes feature, allowing users to request notes on posts they believe contain questionable claims.
- YouTube is testing options for editing the "thumb frame" of Shorts.
- YouTube is also testing a new feature called Community Spaces. This feature allows channel fans to engage with creators through text posts and share their own updates.
- YouTube has rolled out an AI-generated radio feature for Music Premium subscribers that creates personalized playlists based on user-described music preferences.
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Director, Connections Strategy at Deutsch LA
2mothe best, ever!
Vibes Strategist
2mo📈
VP, Social Strategy Director at Deutsch
2mowe love to see it