Issue 39: Pharma Digest

Issue 39: Pharma Digest

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Pharma needs to explore how to leverage AI to maximize the impact of launch strategies and tactics. Join our brand new webinar on September 24th to hear from expert leaders share their insights: https://bit.ly/3Xm1nwO

Want to hear about the following themes?

💡 How AI can enhance key launch activities to accelerate time to peak

💡 Leverage data analytics to gain comprehensive insights into HCP needs

💡 Invest in AI-powered customer care tools like chatbots and virtual assistants to provide 24/7 support.

💡 Identify what long-term KPIs holistically capture the quality of outreach and engagement.Don't miss out - secure your seat today >>> https://bit.ly/3Xm1nwO


How a hackathon generated fresh ideas for hemophilia health equity

Click here https://lnkd.in/eWyt_b9e to read what happened when Reuters Events and Sanofi brought together patient advocacy leaders from over 20 countries to ‘hack’ stigma barriers impacting access to care and diagnosis for women and girls with hemophilia. #rehemophilia #haemophilia #bleedingdisorders


Top 5 pharma news to watch

  1. GSK's asthma drug Nucala meets main goal in study on treating smoker's lungs (Reuters.com, Sept 6)

2. Madrigal maps out 'Way Forward' for MASH patients in first Rezdiffra campaign (Fierce Pharma, Sept 6)

3. US allows increased production of Takeda's ADHD drug and its generics to address shortage (Reuters.com, Sept 5)

4. Lilly builds case for weekly insulin shot (Biopharma Dive, Sept 5)

5. MSD’s Welireg recommended by NICE to treat rare von Hippel-Lindau disease (PM Live, Sept 5)


Event Spotlight


We are in the midst of a healthcare revolution.

Both collaboration and innovation must be our guiding lights. Our marketing, medical and field teams must work in unison, our different engagement channels and content must complement each other, and we all must be relentlessly focused on enhancing the patient experience.

With the magic of AI at our fingertips, our teams can transform into architects of efficiency, craft customer journeys that touch hearts and minds, while forging valuable connections, with HCPs and patients.

With an impressive history spanning 18 years, the annual Reuters Events: Pharma Japan has been the cornerstone for industry leaders and innovators.This is the gathering place for the trailblazers, thinkers and change makers of the pharmaceutical industry in Japan. Join us to innovate, create relationships and be a part of this community, where you will not only discuss the future but play an active role in shaping it. Learn more here.


Other upcoming events

Pharma & Patient USA (October 15-16, Philadelphia)

Pharma Customer Engagement USA (October 22-23, Philadelphia)

Pharma Customer Engagement Europe (November 4-5, London)


EU Team

Daisy Beale

Karla Sharp

Ziyanda Dludla


USA Team

Kana Hutton

Suzy Wang

Charlotte Bastiaanse


Japan Team

Kana Chia


See you next time!

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